Uncertainty is the norm. Execution is the edge.
In this special episode, four of our Sales Excellence experts from across Europe unpack what 300 European sales leaders really think about 2026.
What you will hear:
- Why 69% missed target and why that’s not the real story.
- Why optimism isn’t the point. Execution is.
- How decision cycles are getting 2.3x longer (and what that means for you).
- Why sales leadership is now the ultimate competitive advantage.
- Where companies are really investing: market share, value selling.
This is not about forecasts. It’s about impact.
If 2026 is unpredictable, the question is not “What will happen?”
It’s: “How prepared is your crew?”
The data is European. The execution is local. Want to translate the insights into action in your market?
Get in touch with Brigitte Mulder.
Simply subscribe to the podcast via your preferred platform:
For more information and inspiration on current sales topics, visit: https://mercuri.be
Did you enjoy this episode?
Please give us a five-star rating and subscribe to the Mercuri International Sales Podcast.
We also appreciate detailed feedback – feel free to write to us!
This helps us continuously improve our podcast and create relevant content for you and your company.
