{"id":3055,"date":"2021-09-08T13:39:37","date_gmt":"2021-09-08T13:39:37","guid":{"rendered":"https:\/\/mercuri.be\/?post_type=success-story&#038;p=3055"},"modified":"2025-03-26T14:37:23","modified_gmt":"2025-03-26T14:37:23","slug":"formation-a-la-vente-pour-campari","status":"publish","type":"success-story","link":"https:\/\/mercuri.be\/fr\/exemples-de-reussites\/formation-a-la-vente-pour-campari\/","title":{"rendered":"Campari &amp; Mercuri International"},"content":{"rendered":"<p class=\"has-text-align-center has-medium-font-size\">Avec plus de 50 marques haut de gamme et super haut de gamme, le groupe Campari est l'un des principaux acteurs de l'industrie mondiale des boissons. Bas\u00e9 \u00e0 Sesto San Giovanni, en Italie, les produits Campari sont pr\u00e9sents dans plus de 190 pays et le groupe emploie environ 4 000 personnes dans le monde.<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">Nous avons parl\u00e9 \u00e0 Barbara Forlino, responsable des capacit\u00e9s commerciales chez Campari, de son r\u00f4le, des d\u00e9fis auxquels elle est confront\u00e9e et de la mani\u00e8re dont la collaboration avec Mercuri International l'a aid\u00e9e \u00e0 cr\u00e9er un puissant programme de formation \u00e0 la vente pour Campari.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"the-challenge\">Le d\u00e9fi<\/h3>\n\n\n\n<p>Des programmes ont \u00e9t\u00e9 propos\u00e9s pour affiner les capacit\u00e9s de Campari en mati\u00e8re de commerce \u00e9lectronique, y compris un programme de formation qui permettrait \u00e0 Campari de maintenir des liens \u00e9troits avec les clients et un service de haute qualit\u00e9 dans un environnement de communication en constante \u00e9volution.<\/p>\n\n\n\n<p>Barbara souhaitait concevoir un programme (pour plus de 150 vendeurs) qui aboutirait \u00e0 une \u00e9quipe de vente qui serait le principal expert en connaissances du secteur, capable de se rendre de mani\u00e8re cr\u00e9dible dans les points de vente et d'influencer les mixologistes ainsi que le propri\u00e9taire du bar.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">La solution<\/h3>\n\n\n\n<p>Le Digital Learning Journey a \u00e9t\u00e9 adapt\u00e9 aux besoins sp\u00e9cifiques de Campari. Bien que le passage \u00e0 la formation num\u00e9rique ait d\u00e9j\u00e0 \u00e9t\u00e9 essentiel, il est devenu critique pour l'entreprise \u00e0 l'\u00e8re de la pand\u00e9mie, car les \u00e9quipes n'\u00e9taient pas en mesure de s'entra\u00eener dans des conditions plus habituelles.<\/p>\n\n\n\n<p>L'approche de Mercuri a r\u00e9volutionn\u00e9 la mani\u00e8re dont Campari applique la formation, \u00e0 la fois en termes de format et d'\u00e9chelle, le parcours d'apprentissage num\u00e9rique offrant la possibilit\u00e9 d'atteindre un public beaucoup plus large.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-qala-button\"><a class=\"btn btn-sky\" href=\"https:\/\/mercuri.net\/wp-content\/uploads\/2021\/09\/campari_case_study.pdf\">Lire l'\u00e9tude de cas compl\u00e8te ici<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\"><p>\u2500 \"Nous avons d\u00e9couvert la capacit\u00e9 (de Mercuri) \u00e0 jouer global et \u00e0 agir local - \u00e0 suivre une seule personne et \u00e0 nous donner une solution num\u00e9rique. Tr\u00e8s facile, tr\u00e8s intelligent, et 100% adapt\u00e9 \u00e0 notre image. Il y avait un m\u00e9lange de cr\u00e9dibilit\u00e9 internationale, d'innovation, d'offre num\u00e9rique et de suivi individuel d'une personne. <\/p><cite>Barbara Forlino, Campari<\/cite><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.campari.com\/\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2021\/08\/campari-vector-logo-e1629123552180.png\" alt=\"Logotype Campari\" class=\"wp-image-8317\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:56%\">\n<h3 class=\"wp-block-heading\">Le r\u00e9sultat - Formation \u00e0 la vente pour Campari<\/h3>\n\n\n\n<p>La mani\u00e8re unique dont le programme de formation a \u00e9t\u00e9 \u00e9labor\u00e9 a permis d'assurer un \u00e9l\u00e9ment de continuit\u00e9 dans une p\u00e9riode de crise historique dans le secteur des bars : <em>\u2500 \"Nos collaborateurs ont continu\u00e9 \u00e0 suivre un parcours d'apprentissage malgr\u00e9 deux fermetures ! Alors, quand il s'agit de \"num\u00e9rique\"... le num\u00e9rique signifie \u00eatre en mesure de continuer \u00e0 offrir une excellente formation et \u00e0 nourrir un sens de la communaut\u00e9 lorsque les interactions sociales conventionnelles ne sont pas possibles - en maintenant la coh\u00e9sion et la motivation de l'ensemble du groupe.\" <\/em>- Barbara Forlino, Campari<\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Conclusion<\/h3>\n\n\n\n<p>Quand Mercuri dit \"port\u00e9e mondiale, expertise locale\", c'est plus qu'un slogan. La diff\u00e9rence entre \"bon\" et \"excellent\" r\u00e9side dans la capacit\u00e9 des consultants en formation commerciale \u00e0 comprendre en profondeur les besoins d'une entreprise et \u00e0 travailler avec elle pour concevoir une solution de formation adapt\u00e9e \u00e0 ses besoins et \u00e0 ceux de ses employ\u00e9s, en l'accompagnant \u00e0 chaque \u00e9tape du processus.<\/p>\n\n\n\n<p>Tout est question de relations personnelles. En ce qui concerne ses consultants Mercuri, Barbara a d\u00e9clar\u00e9 ce qui suit :<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60.3%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u2500 \"...Mercuri a acquis une v\u00e9ritable cr\u00e9dibilit\u00e9 aupr\u00e8s de la force de vente, parce qu'ils peuvent parler le langage de la vente mais aussi coacher en m\u00eame temps. Ils ont une compr\u00e9hension profonde du processus de vente et de n\u00e9gociation et des d\u00e9fis sp\u00e9cifiques \u00e0 HoReCa (H\u00f4tels - Restaurants - Catering), il y a donc une confiance qui s'installe. C'est la personne qui fait la diff\u00e9rence\".<\/p><cite>Barbara Forlino, Campari<\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-qala-uniform-fourth-circular-image c-testimonial c-testimonial--flat c-testimonial--margin-sm-top alignfull\"><div class=\"container\"><div class=\"c-testimonial__wrap\">\n\n<div class=\"wp-block-qala-media c-testimonial__image-holder\">\n<img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2013\/09\/istock-557608545-edited-e1623250824349.jpg\" alt=\"\" class=\"wp-block-qala-media-upload g-uniform-image\"\/>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-qala-content  g-uniform__content\"><div class=\"g-uniform__caption text-left\">\n<h5 class=\"c-testimonial__small-title has-zest-color has-text-color wp-block-heading\">POUR COMMENCER<\/h5>\n\n\n\n<h2 class=\"c-testimonial__title has-black-color has-text-color wp-block-heading\">EN SAVOIR PLUS SUR CE QUE MERCURI PEUT FAIRE POUR VOUS ?<\/h2>\n\n\n\n<p class=\"g-uniform__text has-black-color has-text-color\">Nous nous engageons \u00e0 ce que vous obteniez des r\u00e9sultats en mati\u00e8re de vente. Si vous souhaitez en savoir plus sur la mani\u00e8re dont nous pouvons vous aider, contactez-nous.<\/p>\n\n\n\n<div class=\"wp-block-qala-button\"><a class=\"btn btn-navy\" href=\"https:\/\/mercuri.be\/fr\/contact\/\">CONTACT<\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div><div class=\"c-testimonial__bg-pattern\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"269\" height=\"270\" viewbox=\"0 0 269 270\"><g fill=\"none\" fill-rule=\"evenodd\"><path fill=\"#4A494A\" fill-rule=\"nonzero\" d=\"M0 178.877V89.314h89.563v89.563z\"><\/path><path stroke=\"#FFF\" stroke-width=\"12\" d=\"M44.782 89.314c0 24.732-20.05 44.782-44.782 44.782\"><\/path><path fill=\"#3891A1\" fill-rule=\"nonzero\" d=\"M89.813 89.563H.249V0c49.465 0 89.564 40.099 89.564 89.563z\"><\/path><path stroke=\"#FFF\" stroke-width=\"3\" d=\"M45.031 89.563c0-24.732-20.05-44.781-44.782-44.781\"><\/path><path fill=\"#163141\" fill-rule=\"nonzero\" d=\"M89.563 178.877h89.564v89.564c-49.465 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large.<\/p>","protected":false},"featured_media":3056,"parent":0,"template":"","meta":{"_acf_changed":false,"_eb_attr":"","form_id":"","editor_notices":[]},"sector":[],"country":[],"class_list":["post-3055","success-story","type-success-story","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sales training for Campari<\/title>\n<meta name=\"description\" content=\"Hoe een succesvolle verkooptraining voor Campari werd gecre\u00eberd en met groot resultaat werd geleverd, samen met Mercuri International.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mercuri.be\/fr\/exemples-de-reussites\/formation-a-la-vente-pour-campari\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" 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