{"id":262,"date":"2018-11-16T11:31:30","date_gmt":"2018-11-16T11:31:30","guid":{"rendered":"https:\/\/mercuri.be\/success-stories\/lyreco-learning-by-doing\/"},"modified":"2019-04-17T07:57:08","modified_gmt":"2019-04-17T07:57:08","slug":"lyreco-learning-by-doing","status":"publish","type":"success-story","link":"https:\/\/mercuri.be\/fr\/exemples-de-reussites\/lyreco-learning-by-doing\/","title":{"rendered":"Lyreco - Apprendre par la pratique"},"content":{"rendered":"

Le d\u00e9fi<\/h4>\n\n\n\n
\"Lyreco\"<\/figure><\/div>\n\n\n\n

Lyreco est convaincue que dans un march\u00e9 concurrentiel, ses \u00e9quipes de vente peuvent faire la diff\u00e9rence. C'est pourquoi elle \u00e9tait \u00e0 la recherche d'une nouvelle m\u00e9thode de formation pour faire face \u00e0 des situations de vente plus complexes. Bien qu'elle dispose d\u00e9j\u00e0 d'un large arsenal de mat\u00e9riel de formation et de cours, elle a pris conscience de la n\u00e9cessit\u00e9 de passer \u00e0 l'apprentissage par la pratique plut\u00f4t qu'\u00e0 l'enseignement.<\/p>\n\n\n\n

Il y avait un r\u00e9el besoin de transformer les programmes de formation interne, mais plus encore, ils voulaient une int\u00e9gration durable des nouvelles aptitudes et comp\u00e9tences. Plus pr\u00e9cis\u00e9ment, Lyreco \u00e9tait \u00e0 la recherche d'une solution \u00e0 long terme, afin de devenir un partenaire pr\u00e9cieux dans les solutions propos\u00e9es \u00e0 ses clients.<\/p>\n\n\n\n

Notre solution<\/h4>\n\n\n\n

Ensemble, ils ont \u00e9labor\u00e9 un programme complet de formation des formateurs, et ce pour diff\u00e9rents profils de vente et niveaux dans l'organisation. Pour Mercuri et Lyreco, il \u00e9tait important que leur contribution pass\u00e9e, leur approche strat\u00e9gique actuelle et une m\u00e9thode de travail pragmatique soient au centre des journ\u00e9es de formation. L'ADN de ce programme devait \u00eatre le leur.<\/p>\n\n\n\n

Toutes les parties prenantes ont particip\u00e9 \u00e0 l'\u00e9laboration d'un programme de formation des formateurs bien ancr\u00e9 dans la r\u00e9alit\u00e9. Les formateurs ont \u00e9t\u00e9 amen\u00e9s \u00e0 jeter un regard neuf sur la mani\u00e8re dont la transformation des vendeurs en hommes d'affaires devrait s'op\u00e9rer.<\/p>\n\n\n\n

Gr\u00e2ce \u00e0 un programme de formation des formateurs, ils sont devenus plus ind\u00e9pendants pour l'avenir pr\u00e9visible, sans perdre la main sur la formation et le d\u00e9veloppement.<\/p>\n\n\n\n

Au cours du processus, l'un des \u00e9l\u00e9ments cl\u00e9s de la mise en place d'un partenariat solide a \u00e9t\u00e9 l'implication de tous les niveaux. La contribution et le retour d'information de chacun ont permis d'\u00e9laborer un programme solide, pr\u00eat \u00e0 \u00eatre utilis\u00e9 dans les ann\u00e9es \u00e0 venir.<\/p>\n\n\n\n

Le r\u00e9sultat<\/h4>\n\n\n\n

LYRECO n'est pas la seule entreprise \u00e0 utiliser de nouvelles m\u00e9thodes et de nouveaux concepts. Un changement efficace dans l'approche de la formation a \u00e9t\u00e9 effectu\u00e9 et<\/p>\n\n\n\n

  1. Avec ce nouvel outil, Lyreco devient un fournisseur de solutions compl\u00e8tes.<\/li>
  2. leurs \u00e9quipes de vente sont confront\u00e9es \u00e0 une \u00e9quipe de formation motiv\u00e9e qui peut constamment les aider dans leur nouvelle fa\u00e7on de vendre.<\/li>
  3. Gr\u00e2ce \u00e0 un d\u00e9veloppement soutenu des comp\u00e9tences et de l'expertise interne, combin\u00e9 \u00e0 un personnel de formation tr\u00e8s motiv\u00e9, Lyreco est pr\u00eate \u00e0 \"faire passer ses ventes au niveau sup\u00e9rieur\".
    <\/li><\/ol>\n\n\n\n

    \"L'aspect le plus r\u00e9ussi a \u00e9t\u00e9 \"l'apprentissage par la pratique\" : moins d'enseignement et plus de formation.<\/p><\/blockquote>\n\n\n\n

    T\u00e9l\u00e9charger le document<\/a><\/div>\n\n\n\n

    Courriel : info@mercuri.be<\/a><\/p>\n\n\n\n

    T\u00e9l : +32 2 245 02 40<\/a><\/p>\n\n\n\n

    Parlons-en !<\/a><\/div>","protected":false},"excerpt":{"rendered":"

    De uitdaging Lyreco is er sterk van overtuigd dat in een competitieve markt hun verkoopteams het verschil kunnen maken. Daarom<\/p>","protected":false},"featured_media":263,"parent":0,"template":"","meta":{"_acf_changed":false,"_eb_attr":"","form_id":"","editor_notices":[]},"sector":[62,64],"country":[],"class_list":["post-262","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","sector-b2b","sector-btc"],"acf":[],"yoast_head":"\nLyreco - Learning by doing - Mercuri Belgium<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mercuri.be\/fr\/exemples-de-reussites\/lyreco-learning-by-doing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lyreco - Learning by doing - Mercuri Belgium\" \/>\n<meta property=\"og:description\" content=\"De uitdaging Lyreco is er sterk van overtuigd dat in een competitieve markt hun verkoopteams het verschil kunnen maken. Daarom\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mercuri.be\/fr\/exemples-de-reussites\/lyreco-learning-by-doing\/\" \/>\n<meta property=\"og:site_name\" content=\"Mercuri Belgium\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-17T07:57:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/11\/Lyreco.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mercuri.be\/success-stories\/lyreco-learning-by-doing\/\",\"url\":\"https:\/\/mercuri.be\/success-stories\/lyreco-learning-by-doing\/\",\"name\":\"Lyreco - Learning by doing - Mercuri Belgium\",\"isPartOf\":{\"@id\":\"https:\/\/mercuri.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mercuri.be\/success-stories\/lyreco-learning-by-doing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mercuri.be\/success-stories\/lyreco-learning-by-doing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mercuri.net\/img-srv\/r17IzrlAAZ_pHb8knX5xlVuNZRn0lMP2sU4_QNMx1eI\/resizing_type:auto\/width:0\/height:0\/gravity:sm\/enlarge:1\/ext:webp\/strip_metadata:1\/quality:100\/cachebuster:filesize-14433\/bG9jYWw6Ly8vbWVyY3VyaS5uZXQvd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzIzLzIwMTgvMTEvTHlyZWNvLnBuZw.webp\",\"datePublished\":\"2018-11-16T11:31:30+00:00\",\"dateModified\":\"2019-04-17T07:57:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/mercuri.be\/success-stories\/lyreco-learning-by-doing\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mercuri.be\/success-stories\/lyreco-learning-by-doing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\/\/mercuri.be\/success-stories\/lyreco-learning-by-doing\/#primaryimage\",\"url\":\"https:\/\/mercuri.net\/img-srv\/r17IzrlAAZ_pHb8knX5xlVuNZRn0lMP2sU4_QNMx1eI\/resizing_type:auto\/width:0\/height:0\/gravity:sm\/enlarge:1\/ext:webp\/strip_metadata:1\/quality:100\/cachebuster:filesize-14433\/bG9jYWw6Ly8vbWVyY3VyaS5uZXQvd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzIzLzIwMTgvMTEvTHlyZWNvLnBuZw.webp\",\"contentUrl\":\"https:\/\/mercuri.net\/img-srv\/r17IzrlAAZ_pHb8knX5xlVuNZRn0lMP2sU4_QNMx1eI\/resizing_type:auto\/width:0\/height:0\/gravity:sm\/enlarge:1\/ext:webp\/strip_metadata:1\/quality:100\/cachebuster:filesize-14433\/bG9jYWw6Ly8vbWVyY3VyaS5uZXQvd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzIzLzIwMTgvMTEvTHlyZWNvLnBuZw.webp\",\"width\":211,\"height\":90},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mercuri.be\/success-stories\/lyreco-learning-by-doing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mercuri.be\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Onze klanten\",\"item\":\"https:\/\/mercuri.be\/success-stories\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Lyreco – Learning by doing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mercuri.be\/#website\",\"url\":\"https:\/\/mercuri.be\/\",\"name\":\"Mercuri Belgium\",\"description\":\"Mercuri International Belgium site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mercuri.be\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-BE\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lyreco - Learning by doing - Mercuri Belgium","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mercuri.be\/fr\/exemples-de-reussites\/lyreco-learning-by-doing\/","og_locale":"fr_FR","og_type":"article","og_title":"Lyreco - Learning by doing - Mercuri Belgium","og_description":"De uitdaging Lyreco is er sterk van overtuigd dat in een competitieve markt hun verkoopteams het verschil kunnen maken. Daarom","og_url":"https:\/\/mercuri.be\/fr\/exemples-de-reussites\/lyreco-learning-by-doing\/","og_site_name":"Mercuri Belgium","article_modified_time":"2019-04-17T07:57:08+00:00","og_image":[{"url":"https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/11\/Lyreco.png","width":1200,"height":630,"type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mercuri.be\/success-stories\/lyreco-learning-by-doing\/","url":"https:\/\/mercuri.be\/success-stories\/lyreco-learning-by-doing\/","name":"Lyreco - Learning by doing - Mercuri Belgium","isPartOf":{"@id":"https:\/\/mercuri.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mercuri.be\/success-stories\/lyreco-learning-by-doing\/#primaryimage"},"image":{"@id":"https:\/\/mercuri.be\/success-stories\/lyreco-learning-by-doing\/#primaryimage"},"thumbnailUrl":"https:\/\/mercuri.net\/img-srv\/r17IzrlAAZ_pHb8knX5xlVuNZRn0lMP2sU4_QNMx1eI\/resizing_type:auto\/width:0\/height:0\/gravity:sm\/enlarge:1\/ext:webp\/strip_metadata:1\/quality:100\/cachebuster:filesize-14433\/bG9jYWw6Ly8vbWVyY3VyaS5uZXQvd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzIzLzIwMTgvMTEvTHlyZWNvLnBuZw.webp","datePublished":"2018-11-16T11:31:30+00:00","dateModified":"2019-04-17T07:57:08+00:00","breadcrumb":{"@id":"https:\/\/mercuri.be\/success-stories\/lyreco-learning-by-doing\/#breadcrumb"},"inLanguage":"fr-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mercuri.be\/success-stories\/lyreco-learning-by-doing\/"]}]},{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/mercuri.be\/success-stories\/lyreco-learning-by-doing\/#primaryimage","url":"https:\/\/mercuri.net\/img-srv\/r17IzrlAAZ_pHb8knX5xlVuNZRn0lMP2sU4_QNMx1eI\/resizing_type:auto\/width:0\/height:0\/gravity:sm\/enlarge:1\/ext:webp\/strip_metadata:1\/quality:100\/cachebuster:filesize-14433\/bG9jYWw6Ly8vbWVyY3VyaS5uZXQvd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzIzLzIwMTgvMTEvTHlyZWNvLnBuZw.webp","contentUrl":"https:\/\/mercuri.net\/img-srv\/r17IzrlAAZ_pHb8knX5xlVuNZRn0lMP2sU4_QNMx1eI\/resizing_type:auto\/width:0\/height:0\/gravity:sm\/enlarge:1\/ext:webp\/strip_metadata:1\/quality:100\/cachebuster:filesize-14433\/bG9jYWw6Ly8vbWVyY3VyaS5uZXQvd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzIzLzIwMTgvMTEvTHlyZWNvLnBuZw.webp","width":211,"height":90},{"@type":"BreadcrumbList","@id":"https:\/\/mercuri.be\/success-stories\/lyreco-learning-by-doing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mercuri.be\/"},{"@type":"ListItem","position":2,"name":"Onze klanten","item":"https:\/\/mercuri.be\/success-stories\/"},{"@type":"ListItem","position":3,"name":"Lyreco – Learning by doing"}]},{"@type":"WebSite","@id":"https:\/\/mercuri.be\/#website","url":"https:\/\/mercuri.be\/","name":"Mercuri Belgique","description":"Site de Mercuri International Belgium","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mercuri.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-BE"}]}},"_links":{"self":[{"href":"https:\/\/mercuri.be\/fr\/wp-json\/wp\/v2\/success-story\/262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mercuri.be\/fr\/wp-json\/wp\/v2\/success-story"}],"about":[{"href":"https:\/\/mercuri.be\/fr\/wp-json\/wp\/v2\/types\/success-story"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mercuri.be\/fr\/wp-json\/wp\/v2\/media\/263"}],"wp:attachment":[{"href":"https:\/\/mercuri.be\/fr\/wp-json\/wp\/v2\/media?parent=262"}],"wp:term":[{"taxonomy":"sector","embeddable":true,"href":"https:\/\/mercuri.be\/fr\/wp-json\/wp\/v2\/sector?post=262"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/mercuri.be\/fr\/wp-json\/wp\/v2\/country?post=262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}