{"id":2343,"date":"2019-09-23T09:55:52","date_gmt":"2019-09-23T09:55:52","guid":{"rendered":"https:\/\/mercuri.be\/?post_type=success-story&#038;p=2343"},"modified":"2020-06-11T11:42:34","modified_gmt":"2020-06-11T11:42:34","slug":"negocier-gagner","status":"publish","type":"success-story","link":"https:\/\/mercuri.be\/fr\/exemples-de-reussites\/negocier-gagner\/","title":{"rendered":"NeGOtiate&amp;WIN"},"content":{"rendered":"<h3 class=\"wp-block-heading\">Comment une approche unifi\u00e9e de la n\u00e9gociation a permis \u00e0 SAP de fid\u00e9liser ses clients et d'augmenter son chiffre d'affaires. <\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"> R\u00e9sum\u00e9 de l'article <\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2019\/11\/sap_logo.png\" alt=\"\" class=\"wp-image-2353\" width=\"196\" height=\"121\"\/><\/figure><\/div>\n\n\n\n<p>L'industrie des logiciels et des technologies de l'information subit une transformation massive, car les clients recherchent de nouveaux mod\u00e8les d'entreprise et un moyen de tirer parti de la \"transformation num\u00e9rique\" pour rester comp\u00e9titifs sur leurs march\u00e9s. Alors que les grandes et petites entreprises informatiques s'efforcent de g\u00e9n\u00e9rer de la valeur commerciale gr\u00e2ce aux innovations num\u00e9riques, elles sont \u00e9galement confront\u00e9es \u00e0 des n\u00e9gociateurs plus professionnels et mieux form\u00e9s. Le programme mondial NeGOtiate&amp;WIN de SAP permet aux fournisseurs de SAP de n\u00e9gocier avec plus de confiance et d'assurance, tout en am\u00e9liorant les profits et les rendements du plan de croissance agressif de SAP pour 2020. Ce programme a \u00e9t\u00e9 mis en \u0153uvre en partenariat avec Mercuri International.<\/p>\n\n\n\n<p>L'analyse des donn\u00e9es du pipeline CRM montre que le programme NeGOtiate&amp;WIN a \u00e9galement eu un impact financier significatif sur l'organisation : <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>22,65% r\u00e9duction de la remise attendue par rapport \u00e0 la remise r\u00e9alis\u00e9e apr\u00e8s la formation <\/li><li>37% r\u00e9duction en comparant les cinq derni\u00e8res n\u00e9gociations avant la formation avec les cinq apr\u00e8s la formation <\/li><li>5,6% augmentation des recettes <\/li><li>5,6% augmentation de la taille des transactions <\/li><\/ul>\n\n\n\n<div class=\"wp-block-file\"><a href=\"https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2019\/09\/negotiate_win_journal_of_sales_transformation_september_2019.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Lire l'article complet de Katherine Collins, publi\u00e9 dans The International Journal of Sales Transformation (en anglais)<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/mercuri.be\/fr\/contact\/\">Aidez-moi<\/a><\/div>\n\n\n\n\n\n<p style=\"text-align:center\"><a href=\"tel:+32 2 245 02 40\">Tel : +32 (0)2 245 02 40<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Comment une approche unifi\u00e9e de la n\u00e9gociation a stimul\u00e9 la fid\u00e9lit\u00e9 des clients et le chiffre d'affaires de SAP R\u00e9sum\u00e9 de l'article L'industrie du logiciel et de l'informatique<\/p>","protected":false},"featured_media":2352,"parent":0,"template":"","meta":{"_acf_changed":false,"_eb_attr":"","form_id":"","editor_notices":[]},"sector":[],"country":[],"class_list":["post-2343","success-story","type-success-story","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NeGOtiate&amp;WIN - Mercuri Belgium<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mercuri.be\/fr\/exemples-de-reussites\/negocier-gagner\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NeGOtiate&amp;WIN - Mercuri Belgium\" \/>\n<meta property=\"og:description\" content=\"Hoe een uniforme onderhandelingsbenadering de klantloyaliteit en inkomsten voor SAP heeft bevorderd. 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