{"id":1984,"date":"2019-04-17T07:29:03","date_gmt":"2019-04-17T07:29:03","guid":{"rendered":"https:\/\/mercuri.be\/?post_type=success-story&#038;p=1984"},"modified":"2019-04-17T07:29:04","modified_gmt":"2019-04-17T07:29:04","slug":"la-facon-de-vendre-des-crampes","status":"publish","type":"success-story","link":"https:\/\/mercuri.be\/fr\/exemples-de-reussites\/la-facon-de-vendre-des-crampes\/","title":{"rendered":"La m\u00e9thode de vente Kramp"},"content":{"rendered":"<p><strong>En tant que fournisseur unique de pi\u00e8ces d\u00e9tach\u00e9es, de services techniques et de solutions commerciales, Kramp est le partenaire essentiel du march\u00e9 des pi\u00e8ces et accessoires agricoles gr\u00e2ce \u00e0 une forte pr\u00e9sence dans tous les canaux pertinents pour nos clients. Avec 21 bureaux de vente, 10 centres de distribution et 2 600 employ\u00e9s \u00e0 travers l'Europe, Kramp s'assure que ses clients peuvent trouver les bonnes pi\u00e8ces d\u00e9tach\u00e9es \u00e0 tout moment et en tout lieu.<\/strong><\/p>\n\n\n\n<p>LE D\u00c9FI<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2019\/04\/kramp-1-365x260.png\" alt=\"\" class=\"wp-image-1985\" width=\"202\" height=\"144\" srcset=\"https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2019\/04\/kramp-1-365x260.png 365w, https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2019\/04\/kramp-1-365x260-300x214.png 300w\" sizes=\"(max-width: 202px) 100vw, 202px\" \/><\/figure><\/div>\n\n\n\n<p>L'ambition est d'\u00eatre le premier choix en tant que partenaire strat\u00e9gique pour tous ses clients et Kramp s'est fix\u00e9 les objectifs suivants pour poursuivre le d\u00e9veloppement et la croissance de l'organisation :  <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Leadership sur le march\u00e9<\/li><li>Distinguer la concurrence sur un march\u00e9 o\u00f9 la pression sur les prix augmente et la transparence du march\u00e9.<\/li><li>Passer du produit et du prix \u00e0 une approche fond\u00e9e sur la valeur<\/li><li>Augmenter la valeur pour les clients (et pour Kramp) en vendant des solutions et des concepts Kramp \u00e0 valeur ajout\u00e9e.<\/li><li>Croissance dans tous les groupes de produits et de clients <\/li><li>En cons\u00e9quence, l'\u00e9quipe de vente a d\u00fb changer et commencer \u00e0 changer : <\/li><\/ul>\n\n\n\n<p> En cons\u00e9quence, l'\u00e9quipe de vente a d\u00fb changer et commencer \u00e0 changer : <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Communiquer des arguments de vente nouveaux et diff\u00e9rents<\/li><li> Appliquer des m\u00e9thodes de vente align\u00e9es et am\u00e9lior\u00e9es (\"quoi faire\") et des comportements (\"comment faire\") et devenir des partenaires commerciaux plus proactifs, plus strat\u00e9giques et plus ax\u00e9s sur la valeur client.<\/li><li> Augmenter la productivit\u00e9<\/li><\/ul>\n\n\n\n<p>Kramp a choisi Mercuri comme partenaire pour mettre en \u0153uvre ces changements.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/mercuri.net\/wp-content\/uploads\/2019\/04\/case_study_kramp_way_of_selling.pdf\">En savoir plus sur cette \u00e9tude de cas (anglais) <\/a><\/div>\n\n\n\n<p style=\"text-align:center\"> <br><a href=\"mailto:info@mercuri.be\">Courriel : info@mercuri.be<\/a><\/p>\n\n\n\n<p style=\"text-align:center\"><a href=\"tel:+32 2 245 02 40\">T\u00e9l : +32 2 245 02 40  <\/a><\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/mercuri.be\/fr\/contact\/\">Parlons-en !<\/a><\/div>\n\n\n<p><!--EndFragment--><br>\n<br>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Als one-stop leverancier van reserveonderdelen, technische diensten en bedrijfsoplossingen is Kramp de essenti\u00eble partner in de markt van agrarische onderdelen<\/p>","protected":false},"featured_media":1985,"parent":0,"template":"","meta":{"_acf_changed":false,"_eb_attr":"","form_id":"","editor_notices":[]},"sector":[],"country":[],"class_list":["post-1984","success-story","type-success-story","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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