{"id":4989,"date":"2026-08-20T09:01:36","date_gmt":"2026-08-20T09:01:36","guid":{"rendered":"https:\/\/mercuri.be\/?p=4989"},"modified":"2026-08-21T11:39:14","modified_gmt":"2026-08-21T11:39:14","slug":"lorsque-votre-client-neappelle-plus","status":"publish","type":"post","link":"https:\/\/mercuri.be\/fr\/lorsque-votre-client-neappelle-plus\/","title":{"rendered":"Quand votre client n'appelle plus ?"},"content":{"rendered":"<h4 class=\"wp-block-heading\">Pourquoi les organisations commerciales perdent des contrats avant m\u00eame d'en avoir connaissance \u2013 et ce qu'elles peuvent y faire.<\/h4>\n\n\n\n<p><strong>Engagement pr\u00e9coce et de <\/strong><strong>nouvelle<\/strong><strong> <\/strong><strong>Achat<\/strong><strong> Voyage<\/strong><\/p>\n\n\n\n<p><strong>67% <\/strong>des acheteurs B2B pr\u00e9f\u00e8rent aujourd'hui une exp\u00e9rience d'achat sans contact avec les commerciaux. La liste restreinte est souvent d\u00e9j\u00e0 fix\u00e9e avant m\u00eame que votre organisation commerciale ne soit au courant d'un projet. Et dans <strong>85 \u00e0 95%<\/strong> Dans les cas pr\u00e9sent\u00e9s, le choix se porte sur un fournisseur issu pr\u00e9cis\u00e9ment de cette premi\u00e8re s\u00e9lection.<\/p>\n\n\n\n<p>Qu'est-ce que cela signifie pour votre strat\u00e9gie commerciale ? Comment vous assurez-vous d'\u00eatre visible d\u00e8s les d\u00e9buts du parcours d'achat (Buying Journey) et de b\u00e2tir la confiance avant m\u00eame qu'un appel d'offres formel ne soit lanc\u00e9 ?<\/p>\n\n\n\n<p>D\u00e9couvrez pourquoi l'engagement pr\u00e9coce est aujourd'hui un facteur cl\u00e9 de succ\u00e8s et comment les organisations commerciales peuvent fa\u00e7onner activement la phase pr\u00e9c\u00e9dant l'opportunit\u00e9, au lieu d'intervenir uniquement lorsque la d\u00e9cision est en r\u00e9alit\u00e9 d\u00e9j\u00e0 prise.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">T\u00e9l\u00e9chargements :<\/h2>\n\n\n\n<div class=\"wp-block-essential-blocks-dual-button  root-eb-button-group-4ya2n\"><div class=\"eb-parent-wrapper eb-parent-eb-button-group-4ya2n\"><div class=\"eb-button-group-wrapper eb-button-group-4ya2n button-1\" data-id=\"eb-button-group-4ya2n\"><div class=\"eb-button-inner-wrapper\"><a class=\"eb-button-anchor eb-button-one\" href=\"https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2026\/08\/article-early-engagement-nl.pdf\" target=\"_blank\" rel=\"noopener\"><div class=\"eb-button-text eb-button-one-text\">N\u00e9erlandais<\/div><\/a><\/div><div class=\"eb-button-group__midldeInner\"><span>OU<\/span><\/div><div class=\"eb-button-inner-wrapper\"><a class=\"eb-button-anchor eb-button-two\" href=\"https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2026\/08\/article-early-engagement-fr.pdf\" target=\"_blank\" rel=\"noopener\"><div class=\"eb-button-text eb-button-two-text\">Fran\u00e7ais<\/div><\/a><\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Pourquoi les organisations commerciales perdent des contrats avant m\u00eame d'en avoir connaissance \u2013 et ce qu'elles peuvent y faire.<\/p>","protected":false},"author":179,"featured_media":4990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","form_id":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wanneer uw klant niet meer belt?<\/title>\n<meta name=\"description\" content=\"Waarom salesorganisaties deals verliezen voordat ze er \u00fcberhaupt van weten \u2013 en wat ze eraan kunnen doen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mercuri.be\/fr\/lorsque-votre-client-neappelle-plus\/\" \/>\n<meta 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