{"id":4912,"date":"2026-02-20T09:33:20","date_gmt":"2026-02-20T09:33:20","guid":{"rendered":"https:\/\/mercuri.be\/?p=4912"},"modified":"2026-02-25T07:45:57","modified_gmt":"2026-02-25T07:45:57","slug":"sentiment-de-vente-b2b-en-europe-2026","status":"publish","type":"post","link":"https:\/\/mercuri.be\/fr\/sentiment-de-vente-b2b-en-europe-2026\/","title":{"rendered":"European B2B Sales Sentiment 2026 : \u201eSailing into 2026\u201c - Qu'est-ce qui motive vraiment les ventes ?"},"content":{"rendered":"<h4 class=\"wp-block-heading\">Sentiment des ventes B2B en Europe 2026 : \u201eSailing into 2026\u201c (Naviguer vers 2026)\u201c<\/h4>\n\n\n\n<p>Notre enqu\u00eate flash actuelle aupr\u00e8s d'environ 300 responsables commerciaux europ\u00e9ens montre qu'en 2025, de nombreuses \u00e9quipes n'ont pas atteint leurs objectifs, mais que la plupart d'entre elles envisagent l'ann\u00e9e 2026 avec une confiance remarquable.<\/p>\n\n\n\n<p>Le facteur d\u00e9cisif est moins le r\u00e9troviseur que la question : <strong>quelles mesures permettent d'obtenir des r\u00e9sultats rapides et un retour sur investissement clair d\u00e8s maintenant ?<\/strong><\/p>\n\n\n\n<p>Le rapport montre comment les organisations commerciales de la r\u00e9gion DACH, du Benelux, de la France et du Royaume-Uni font face \u00e0 la pression sur les prix, aux clients r\u00e9ticents et \u00e0 l'incertitude - et quels leviers elles d\u00e9ploient concr\u00e8tement pour transformer le sentiment en performance r\u00e9elle.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">T\u00e9l\u00e9chargements :<\/h2>\n\n\n\n<div class=\"wp-block-essential-blocks-dual-button\"><div class=\"eb-parent-wrapper eb-parent-eb-button-group-4ya2n\"><div class=\"eb-button-group-wrapper eb-button-group-4ya2n button-1\" data-id=\"eb-button-group-4ya2n\"><a class=\"eb-button-parent eb-button-one\" href=\"https:\/\/mercuri.be\/fr\/sentiment-de-vente-b2b-en-europe-telecharger-hollandais\/\" rel=\"noopener\"><div class=\"eb-button-text eb-button-one-text\">N\u00e9erlandais<\/div><\/a><div class=\"eb-button-group__midldeInner\"><span>OU<\/span><\/div><a class=\"eb-button-parent eb-button-two\" href=\"https:\/\/mercuri.be\/fr\/european-b2b-sales-sentiment-2026-download-french\/\" rel=\"noopener\"><div class=\"eb-button-text eb-button-two-text\">Fran\u00e7ais<\/div><\/a><\/div><\/div><\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Notre enqu\u00eate montre comment, sous une pression croissante, les organisations de vente en Europe garantissent un impact rapide, un retour sur investissement clair et de r\u00e9els progr\u00e8s dans la mise en \u0153uvre.<\/p>","protected":false},"author":179,"featured_media":4944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","form_id":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>European B2B Sales Sentiment 2026: \u201eSailing into 2026\u201c \u2013 Wat drijft sales \u00e9cht?<\/title>\n<meta name=\"description\" content=\"Onze enqu\u00eate laat zien hoe salesorganisaties in Europa, onder toenemende druk, zorgen voor snelle impact, een duidelijke ROI en echte voortgang in de uitvoering.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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