{"id":703,"date":"2018-11-29T07:26:26","date_gmt":"2018-11-29T07:26:26","guid":{"rendered":"https:\/\/mercuri.be\/?page_id=703"},"modified":"2019-04-23T15:41:12","modified_gmt":"2019-04-23T15:41:12","slug":"gestion-strategique-des-comptes-cles","status":"publish","type":"page","link":"https:\/\/mercuri.be\/fr\/gestion-strategique-des-comptes-cles\/","title":{"rendered":"Gestion strat\u00e9gique des grands comptes"},"content":{"rendered":"<p>Outre le fait de \"vendre beaucoup\", la gestion des comptes cl\u00e9s n\u00e9cessite un engagement organisationnel et op\u00e9rationnel pour \u00eatre efficace.<br>Vos relations cl\u00e9s peuvent donner d'excellents r\u00e9sultats, mais seulement avec un processus de gestion des relations solide et structur\u00e9.<\/p>\n\n\n\n<ul class=\"wp-block-gallery aligncenter columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"5420\" height=\"4467\" src=\"https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-637237498.jpg\" alt=\"\" class=\"wp-image-1038\" srcset=\"https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-637237498.jpg 5420w, https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-637237498-300x247.jpg 300w, https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-637237498-768x633.jpg 768w, https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-637237498-1024x844.jpg 1024w, https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-637237498-600x495.jpg 600w\" sizes=\"(max-width: 5420px) 100vw, 5420px\" \/><\/figure><\/li><\/ul>\n\n\n\n<p>Atteindre l'excellence dans la gestion des comptes cl\u00e9s est devenu plus complexe et plus important pour assurer une croissance exceptionnelle. C'est pourquoi Mercuri International et l'Universit\u00e9 de Saint-Gall en Suisse ont uni leurs forces pour d\u00e9velopper une m\u00e9thodologie compl\u00e8te de gestion des comptes cl\u00e9s, comprenant :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Mise en place d'un syst\u00e8me de gestion des comptes cl\u00e9s de votre entreprise<\/li><li>Alignement de l'entreprise sur la logique des grands comptes<\/li><li>D\u00e9velopper des strat\u00e9gies et des tactiques gagnantes<\/li><li>D\u00e9velopper des objectifs SMART pour les comptes cl\u00e9s<\/li><li>Planification des comptes cl\u00e9s et mesure continue<\/li><li>Comprendre l'\"\u00e9quipe d\u00e9cisionnelle\" (DMU) du compte cl\u00e9<\/li><li>Le besoin de sources d'information et leur conversion en <br>des informations commerciales utiles et accessibles<\/li><li>Solutions pour grands comptes<\/li><li>Des \u00e9quipes de grands comptes efficaces<\/li><\/ul>\n\n\n\n<p>Notre mod\u00e8le solide, complet et hautement commercial se concentre sur la gestion des grands comptes interentreprises dans des contextes nationaux, internationaux et mondiaux, pour les petites, moyennes et grandes organisations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Formation \u00e0 la gestion<\/h3>\n\n\n\n<p>L'objectif de cette formation est d'amener le responsable strat\u00e9gique \u00e0 assumer son r\u00f4le et sa responsabilit\u00e9 dans la mise en \u0153uvre et la garantie d'une gestion professionnelle des comptes cl\u00e9s au sein de l'organisation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Th\u00e8mes abord\u00e9s :<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Am\u00e9liorer et \u00e9tablir une m\u00e9thodologie de segmentation des comptes cl\u00e9s\/strat\u00e9giques.<\/li><li>D\u00e9terminer les objectifs strat\u00e9giques de la mise en \u0153uvre de la gestion des connaissances et du positionnement interne et externe de la gestion des connaissances.<\/li><li>\u00c9tablir les crit\u00e8res Brickwall pour le maintien des grands comptes.<\/li><li>Conna\u00eetre et comprendre les grandes lignes de la gestion op\u00e9rationnelle des grands comptes<\/li><li>Prendre des d\u00e9cisions sur la mise en \u0153uvre et l'alignement de la nouvelle organisation KAM sur l'organisation existante.<\/li><li>Convenir de l'encadrement et du mentorat des responsables op\u00e9rationnels des grands comptes.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Apprentissage mixte<\/h3>\n\n\n\n<p>Les programmes mixtes garantissent que l'effet d'apprentissage de la formation est renforc\u00e9. En utilisant diff\u00e9rents formats d'apprentissage (formation num\u00e9rique et formation en classe), la formation a un impact plus important.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Les possibilit\u00e9s<\/strong> <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Parcours individuel d'apprentissage mixte <\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mercuri.nl\/wp-content\/uploads\/sites\/15\/2019\/04\/digital_mercuri5.jpg\" alt=\"\" class=\"wp-image-1769\" width=\"266\" height=\"267\" \/><\/figure><\/div>\n\n\n\n<ol class=\"wp-block-list\"><li>R\u00e9union Skype entre le participant et le formateur Mercuri <ul><li>Aligner les objectifs d'apprentissage<\/li><li>D\u00e9terminer le parcours d'apprentissage modules en ligne et moments de contact en face \u00e0 face<\/li><\/ul><\/li><li>Apprentissage micro et macro en ligne<\/li><li>Coaching en face \u00e0 face 2 heures + Plan d'action individuel<\/li><li>Apprentissage micro et macro en ligne<\/li><li>Coaching en face \u00e0 face 2 heures + Plan d'action individuel<\/li><li>Apprentissage micro et macro en ligne<\/li><li>D\u00e9briefing et \u00e9valuation par Skype<\/li><\/ol>\n\n\n\n<p>Investissement \u20ac1990 par personne hors TVA<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/mercuri.be\/fr\/contact\/\">Je souhaite m'inscrire \u00e0 cette formation individuelle<\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Une entreprise sur mesure pour votre organisation<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img decoding=\"async\" src=\"https:\/\/mercuri.nl\/wp-content\/uploads\/sites\/15\/2019\/04\/sales-300x200.jpg\" alt=\"\" class=\"wp-image-1809\" \/><\/figure><\/div>\n\n\n\n<p>Nous pouvons \u00e9galement dispenser cette formation en entreprise et les options sont nombreuses. Nous serions heureux d'avoir un contact personnel pour explorer les possibilit\u00e9s avec vous. <a href=\"https:\/\/mercuri.be\/fr\/exemples-de-reussites\/\">Voici quelques clients qui vous ont pr\u00e9c\u00e9d\u00e9.<\/a><\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/mercuri.be\/fr\/contact\/\">Je souhaite \u00eatre contact\u00e9(e) pour un cours en entreprise<\/a><\/div>\n\n\n\n<p><br><\/p>\n\n\n\n<p>Sur la base d'une m\u00e9thode qui a fait ses preuves <a href=\"https:\/\/mercuri.be\/fr\/le-modele-mercuri-en-5-etapes\/\">M\u00e9thode en 5 \u00e9tapes<\/a> nous nous concentrons sur l'impact et les r\u00e9sultats. Ce faisant, nous croyons en une approche adapt\u00e9e \u00e0 votre organisation, \u00e0 vos employ\u00e9s et \u00e0 votre environnement de march\u00e9. Notre objectif est de mettre en \u0153uvre ensemble votre strat\u00e9gie de vente et d'obtenir des r\u00e9sultats mesurables.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2019\/01\/waarom_kam_fout_gaat.pdf\">Lire aussi<\/a><\/div>\n\n\n\n<p style=\"text-align:center\"><a href=\"mailto:%20info@mercuri.be\">Courriel : info@mercuri.be<\/a><\/p>\n\n\n\n<p style=\"text-align:center\"><a href=\"tel:+32%20(0)2 245 02 40\">Tel : +32 (0)2 245 02 40<\/a><\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/mercuri.be\/fr\/contact\/\">Aidez-moi<\/a><\/div>\n\n\n\n<ul class=\"wp-block-gallery alignfull columns-1 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1258\" height=\"834\" src=\"https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-684803840-9.jpg\" alt=\"\" class=\"wp-image-1037\" srcset=\"https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-684803840-9.jpg 1258w, https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-684803840-9-300x199.jpg 300w, https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-684803840-9-768x509.jpg 768w, https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-684803840-9-1024x679.jpg 1024w, https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-684803840-9-268x178.jpg 268w, https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-684803840-9-600x398.jpg 600w\" sizes=\"(max-width: 1258px) 100vw, 1258px\" \/><\/figure><\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>Naast het &#8220;verkopen van veel&#8221;, vereist key account management zowel organisatorische als operationele inzet om het goed te doen.Uw belangrijkste<\/p>","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_eb_attr":"","form_id":"","editor_notices":[],"footnotes":""},"class_list":["post-703","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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