{"id":683,"date":"2018-11-29T07:05:03","date_gmt":"2018-11-29T07:05:03","guid":{"rendered":"https:\/\/mercuri.be\/?page_id=683"},"modified":"2019-04-23T15:37:07","modified_gmt":"2019-04-23T15:37:07","slug":"gestion-des-activites-de-vente","status":"publish","type":"page","link":"https:\/\/mercuri.be\/fr\/gestion-des-activites-de-vente\/","title":{"rendered":"Gestion des activit\u00e9s de vente"},"content":{"rendered":"<p>La planification et le suivi syst\u00e9matiques de multiples opportunit\u00e9s de vente constituent l'une des activit\u00e9s les plus importantes pour la r\u00e9ussite commerciale. De l'\u00e9valuation des opportunit\u00e9s actuelles au processus allant du premier contact \u00e0 la commande finale. Dans quelle mesure r\u00e9ussissez-vous \u00e0 franchir les diff\u00e9rentes \u00e9tapes de ce processus ? En bref, comment pouvez-vous atteindre vos objectifs de vente avec plus de certitude ?<\/p>\n\n\n\n<p>Aidez les membres de votre \u00e9quipe de vente \u00e0 comprendre les variables qui d\u00e9terminent le succ\u00e8s dans la vente ; cartographiez la base de clients et r\u00e9partissez le temps disponible entre les prospects et les clients de la mani\u00e8re la plus efficace possible.<\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2121\" height=\"1414\" src=\"https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-557608437-1.jpg\" alt=\"\" class=\"wp-image-972\" srcset=\"https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-557608437-1.jpg 2121w, https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-557608437-1-266x178.jpg 266w, https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-557608437-1-300x200.jpg 300w, https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-557608437-1-768x512.jpg 768w, https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-557608437-1-1024x683.jpg 1024w, https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-557608437-1-268x178.jpg 268w, https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-557608437-1-600x400.jpg 600w\" sizes=\"(max-width: 2121px) 100vw, 2121px\" \/><\/figure><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">R\u00e9sultat<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Vous \u00eates capable de g\u00e9rer de mani\u00e8re raisonn\u00e9e et structur\u00e9e les efforts de vente de l'\u00e9quipe de vente afin d'atteindre les objectifs commerciaux.<\/li><li>Vous pouvez traduire la politique commerciale en efforts de vente concrets.<\/li><li>Vous aurez une vision claire du processus de vente et apprendrez \u00e0 le g\u00e9rer en cons\u00e9quence.<\/li><li>Vous disposez d'outils pour \u00e9valuer la situation des ventes en un coup d'\u0153il.<\/li><li>Vous pouvez faire des pr\u00e9visions fiables, identifier les probl\u00e8mes \u00e0 un stade pr\u00e9coce et prendre des mesures.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Th\u00e8mes abord\u00e9s<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>D\u00e9finir la politique et le calendrier au sein de l'organisation des ventes.<\/li><li>Cr\u00e9ation d'un plan de vente bas\u00e9 sur les objectifs commerciaux<\/li><li>D\u00e9finir des crit\u00e8res pour les clients attractifs d'aujourd'hui et de demain et \u00e9tablir des indicateurs pour mesurer la sant\u00e9 de la client\u00e8le.<\/li><li>Comprendre quels sont les types d'activit\u00e9s et comment les influencer.<\/li><li>G\u00e9rer efficacement l'\u00e9quipe de vente sur la base de chiffres objectifs.<\/li><li>G\u00e9rer une combinaison d'efforts de gestion des relations et d'acquisition de l'\u00e9quipe de vente.<\/li><li>Ajuster les efforts de vente pour garantir les r\u00e9sultats commerciaux.<\/li><li>Avoir une conversation bilat\u00e9rale pour orienter les activit\u00e9s et les affaires futures<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Apprentissage mixte<\/h3>\n\n\n\n<p>Les programmes mixtes garantissent que l'effet d'apprentissage de la formation est renforc\u00e9. En utilisant diff\u00e9rents formats d'apprentissage (formation num\u00e9rique et formation en classe), la formation a un impact plus important.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Les possibilit\u00e9s<\/strong> <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Parcours individuel d'apprentissage mixte <\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mercuri.nl\/wp-content\/uploads\/sites\/15\/2019\/04\/digital_mercuri5.jpg\" alt=\"\" class=\"wp-image-1769\" width=\"266\" height=\"267\" \/><\/figure><\/div>\n\n\n\n<ol class=\"wp-block-list\"><li>R\u00e9union Skype entre le participant et le formateur Mercuri <ul><li>Aligner les objectifs d'apprentissage<\/li><li>D\u00e9terminer le parcours d'apprentissage modules en ligne et moments de contact en face \u00e0 face<\/li><\/ul><\/li><li>Apprentissage micro et macro en ligne<\/li><li>Coaching en face \u00e0 face 2 heures + Plan d'action individuel<\/li><li>Apprentissage micro et macro en ligne<\/li><li>Coaching en face \u00e0 face 2 heures + Plan d'action individuel<\/li><li>Apprentissage micro et macro en ligne<\/li><li>D\u00e9briefing et \u00e9valuation par Skype<\/li><\/ol>\n\n\n\n<p>Investissement \u20ac1990 par personne hors TVA<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/mercuri.be\/fr\/contact\/\">Je souhaite m'inscrire \u00e0 cette formation individuelle<\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Une entreprise sur mesure pour votre organisation<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img decoding=\"async\" src=\"https:\/\/mercuri.nl\/wp-content\/uploads\/sites\/15\/2019\/04\/sales-300x200.jpg\" alt=\"\" class=\"wp-image-1809\" \/><\/figure><\/div>\n\n\n\n<p>Nous pouvons \u00e9galement dispenser cette formation en entreprise et les options sont nombreuses. Nous serions heureux d'avoir un contact personnel pour explorer les possibilit\u00e9s avec vous. <a href=\"https:\/\/mercuri.be\/fr\/exemples-de-reussites\/\">Voici quelques clients qui vous ont pr\u00e9c\u00e9d\u00e9.<\/a><\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/mercuri.be\/fr\/contact\/\">Je souhaite \u00eatre contact\u00e9(e) pour un cours en entreprise<\/a><\/div>\n\n\n\n<p><br><\/p>\n\n\n\n<p>Sur la base d'une m\u00e9thode qui a fait ses preuves <a href=\"https:\/\/mercuri.be\/fr\/le-modele-mercuri-en-5-etapes\/\">M\u00e9thode en 5 \u00e9tapes<\/a> nous nous concentrons sur l'impact et les r\u00e9sultats. Ce faisant, nous croyons en une approche adapt\u00e9e \u00e0 votre organisation, \u00e0 vos employ\u00e9s et \u00e0 votre environnement de march\u00e9. Notre objectif est de mettre en \u0153uvre ensemble votre strat\u00e9gie de vente et d'obtenir des r\u00e9sultats mesurables.&nbsp;<\/p>\n\n\n\n<p style=\"text-align:center\"><a href=\"mailto:%20info@mercuri.be\">Courriel : info@mercuri.be<\/a><\/p>\n\n\n\n<p style=\"text-align:center\"><a href=\"tel:%20+32%20(0)2 245 02 40\">Tel : +32 (0)2 245 02 40<\/a><\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/mercuri.be\/fr\/contact\/\">Aidez-moi<\/a><\/div>\n\n\n\n<ul class=\"wp-block-gallery alignfull columns-1 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1258\" height=\"834\" src=\"https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-684803840-7.jpg\" alt=\"\" class=\"wp-image-970\" srcset=\"https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-684803840-7.jpg 1258w, https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-684803840-7-300x199.jpg 300w, https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-684803840-7-768x509.jpg 768w, https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-684803840-7-1024x679.jpg 1024w, https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-684803840-7-268x178.jpg 268w, https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-684803840-7-600x398.jpg 600w\" sizes=\"(max-width: 1258px) 100vw, 1258px\" \/><\/figure><\/li><\/ul>\n\n\n\n<p><strong>Programme Gestion des activit\u00e9s de vente<\/strong>t<br><strong>Jour 1<\/strong><\/p>\n\n\n\n<p>&nbsp;Introduction<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Les dilemmes de la vente personnelle<\/li><li>Les variables sur lesquelles un directeur des ventes peut s'appuyer<\/li><li>Le processus de planification : la planification r\u00e9trospective<\/li><li>Atteindre les objectifs commerciaux :<ul><li>Le mod\u00e8le de planification<\/li><li>Analyse des r\u00e9sultats<\/li><li>Analyse des efforts - Analyse des comp\u00e9tences - Analyse des ressources<\/li><\/ul><\/li><\/ul>\n\n\n\n<p><strong>Jour 2<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>La bonne sant\u00e9 de la client\u00e8le :<ul><li>La plateforme comme mod\u00e8le de gestion de la client\u00e8le<\/li><li>Gagner de nouveaux clients<\/li><\/ul><\/li><li>Fid\u00e9liser les clients existants :<ul><li>comprendre la relation avec les clients existants<\/li><li>renforcer les relations avec les clients existants<\/li><\/ul><\/li><li>Comprendre les r\u00e9sultats interm\u00e9diaires et futurs : - G\u00e9rer le pipeline :<\/li><li>Cr\u00e9er un plan de vente pour l'\u00e9quipe<\/li><\/ul>\n\n\n\n<p><strong>Ancrage SAM :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Pr\u00e9sentation des plans de vente<\/li><li>L'entretien bilat\u00e9ral avec l'employ\u00e9<\/li><li>Conditions pr\u00e9alables \u00e0 la mise en \u0153uvre de SAM<\/li><\/ul>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/mercuri.be\/fr\/contact\/\">Aidez-moi<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Het systematisch plannen en volgen van meerdere verkoopkansen is een van de belangrijkste activiteiten voor verkoopsucces. Van de evaluatie van<\/p>","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_eb_attr":"","form_id":"","editor_notices":[],"footnotes":""},"class_list":["post-683","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sales Activity Management - Mercuri Belgium<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mercuri.be\/fr\/gestion-des-activites-de-vente\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Activity Management - Mercuri Belgium\" \/>\n<meta property=\"og:description\" content=\"Het systematisch plannen en volgen van meerdere verkoopkansen is een van de belangrijkste activiteiten voor verkoopsucces. 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