{"id":597,"date":"2018-11-26T10:43:09","date_gmt":"2018-11-26T10:43:09","guid":{"rendered":"https:\/\/mercuri.be\/?page_id=597"},"modified":"2019-01-15T14:43:29","modified_gmt":"2019-01-15T14:43:29","slug":"commerce-de-detail","status":"publish","type":"page","link":"https:\/\/mercuri.be\/fr\/commerce-de-detail\/","title":{"rendered":"Vente au d\u00e9tail"},"content":{"rendered":"<p class=\"wp-block-subhead\">Nous aidons nos clients \u00e0 accro\u00eetre l'efficacit\u00e9 de leurs processus de vente et \u00e0 assurer la mise en \u0153uvre de leur strat\u00e9gie de vente gr\u00e2ce au d\u00e9veloppement des aptitudes et des comp\u00e9tences ainsi qu'\u00e0 des m\u00e9thodes et des outils de vente efficaces. Nous aidons nos clients \u00e0 obtenir des r\u00e9sultats optimaux en mati\u00e8re de vente :<br \/><br \/>- Gestion des magasins<br \/>- Comp\u00e9tences en mati\u00e8re de vente en magasin (B2C) <br \/><\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"7360\" height=\"4912\" src=\"https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-588266018.jpg\" alt=\"\" class=\"wp-image-956\" srcset=\"https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-588266018.jpg 7360w, https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-588266018-266x178.jpg 266w, https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-588266018-300x200.jpg 300w, https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-588266018-768x513.jpg 768w, https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-588266018-1024x683.jpg 1024w, https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-588266018-268x178.jpg 268w, https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-588266018-600x400.jpg 600w\" sizes=\"(max-width: 7360px) 100vw, 7360px\" \/><\/figure><\/li><\/ul>\n\n\n\n<p>Le point de d\u00e9part pour s'assurer qu'une voie de d\u00e9veloppement donne des r\u00e9sultats est d'analyser o\u00f9 l'investissement aura le plus d'impact. Voici quelques outils d'analyse pour le secteur du commerce de d\u00e9tail :<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">MI Mystery Shopping (enqu\u00eates myst\u00e8res) :<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Analyse des magasins et du comportement des vendeurs<\/li><li>Analyse des activit\u00e9s de vente et de l'efficacit\u00e9 de la gestion du personnel<br \/><\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">L'outil d'\u00e9valuation des comp\u00e9tences en mati\u00e8re de commerce de d\u00e9tail :<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Analyse du niveau de comp\u00e9tence en mati\u00e8re de vente<\/li><\/ul>\n\n\n\n<p>En partant de la situation actuelle du client, Mercuri International utilise la valeur ajout\u00e9e de son exp\u00e9rience dans le secteur du commerce de d\u00e9tail pour identifier les domaines cl\u00e9s d'am\u00e9lioration et les priorit\u00e9s. Nous aidons \u00e9galement nos clients \u00e0 \u00e9laborer et \u00e0 mettre en \u0153uvre des plans d'action concrets \u00e0 l'aide de divers outils et processus. Cela permet d'installer les comp\u00e9tences et les m\u00e9thodologies n\u00e9cessaires, d'am\u00e9liorer les points faibles et d'obtenir de meilleurs r\u00e9sultats de vente.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">MI Virtual shop\u2122 Une nouvelle fa\u00e7on de d\u00e9velopper les comp\u00e9tences en gestion de magasin<\/h4>\n\n\n\n<p>Les g\u00e9rants de magasin sont la cl\u00e9 du succ\u00e8s d'un commerce de d\u00e9tail. Am\u00e9liorer les comp\u00e9tences commerciales des g\u00e9rants de magasin en g\u00e9rant un magasin virtuel (simulation d'entreprise). Le programme de d\u00e9veloppement pour les responsables de magasin comprend les \u00e9l\u00e9ments suivants<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Comprendre la cha\u00eene des causes et des effets pour am\u00e9liorer les performances de vente des magasins<\/li><li>Travailler sur les trois principaux d\u00e9fis des responsables de magasin : <ul><li>l'am\u00e9lioration des ventes, <\/li><li>Encadrer le personnel de vente, <\/li><li>g\u00e9rer le magasin au moyen d'indicateurs de performance cl\u00e9s (KPI)<br \/><\/li><\/ul><\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">MI Boost\u2122 Une mani\u00e8re pragmatique de d\u00e9velopper les comp\u00e9tences de vente sur le terrain.<\/h4>\n\n\n\n<p>Nos solutions pour le commerce de d\u00e9tail sont fortement ax\u00e9es sur la mise en pratique. Le programme de d\u00e9veloppement des fournisseurs comprend les \u00e9l\u00e9ments suivants<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Formation \u00e0 la vente sur le terrain pour augmenter le retour sur investissement<\/li><li>Concentrez-vous sur les deux situations de vente les plus importantes :\n<ul><li>Vente relationnelle et<\/li><li>Ventes transactionnelles<\/li><\/ul>\n<\/li><\/ul>\n\n\n\n<p>Vous voulez en savoir plus sur la fa\u00e7on dont Mercuri travaille avec la formation \u00e0 la vente au d\u00e9tail ?<\/p>\n\n\n\n<p style=\"text-align:center\"><a href=\"mailto:%20info@mercuri.be\">Courriel : info@mercuri.be<\/a><\/p>\n\n\n\n<p style=\"text-align:center\"><a href=\"tel:%20+32%20(0)2 245 02 40\">Tel : +32 (0)2 245 02 40<\/a><\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/mercuri.be\/fr\/contact\/\">Aidez-moi<\/a><\/div>\n\n\n\n<ul class=\"wp-block-gallery alignfull columns-1 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"7360\" height=\"4912\" src=\"https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-938493724.jpg\" alt=\"\" class=\"wp-image-955\" srcset=\"https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-938493724.jpg 7360w, https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-938493724-266x178.jpg 266w, https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-938493724-300x200.jpg 300w, https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-938493724-768x513.jpg 768w, https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-938493724-1024x683.jpg 1024w, https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-938493724-268x178.jpg 268w, https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-938493724-600x400.jpg 600w\" sizes=\"(max-width: 7360px) 100vw, 7360px\" \/><\/figure><\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>Het uitgangspunt om te garanderen dat een ontwikkeling traject resultaten oplevert, is het analyseren waar de investering de grootste impact<\/p>","protected":false},"author":43,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_eb_attr":"","form_id":"","editor_notices":[],"footnotes":""},"class_list":["post-597","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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