{"id":4794,"date":"2025-05-15T14:39:55","date_gmt":"2025-05-15T14:39:55","guid":{"rendered":"https:\/\/mercuri.be\/?page_id=4794"},"modified":"2026-01-14T08:38:31","modified_gmt":"2026-01-14T08:38:31","slug":"formation-a-la-vente-de-produits-agricoles","status":"publish","type":"page","link":"https:\/\/mercuri.be\/fr\/formation-a-la-vente-de-produits-agricoles\/","title":{"rendered":"Verkooptraining voor de agrarische sector"},"content":{"rendered":"<div class=\"wp-block-qala-blocks-hero alignfull content-position__center content-align__center has-image-bg has-image-cover has-media-first-mobile has-media-full-mobile\">\n\t<div\n\t\tclass=\"wp-block-qala-blocks-hero__wrapper\"\n\t\tstyle=\"min-height:35vh; \"\n\t\t>\n\n\t\t\t\t<div\n\t\t\tclass=\"wp-block-qala-blocks-hero__content\"\n\t\t\tdata-width=\"50%\"\n\t\t\tstyle=\"   text-align:center;\"\n\t\t\t>\n\t\t\t\n\n<h1 class=\"wp-block-heading title has-clear-color has-text-color has-link-color has-x-large-font-size wp-elements-d05d7c32f7b3c778e2a2dfbab49b553d\">Formation \u00e0 la vente innovante pour le secteur agricole<\/h1>\n\n\n\n<p class=\"has-clear-color has-text-color has-link-color has-medium-font-size wp-elements-b048ded103a1324f0ceb2ee132921394\">Garder une longueur d'avance gr\u00e2ce \u00e0 des solutions globales et \u00e0 une expertise locale<\/p>\n\n\t\t<\/div>\n\n\t\t\t\t<div\n\t\t\tclass=\"wp-block-qala-blocks-hero__media-wrap\"\n\t\t\t\t\t\tstyle=\"\"\n\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"overlay\"\n\t\t\t\t\tstyle=\"opacity:70%; background:#727272;\"\n\t\t\t\t><\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-text-align-center\">Vos employ\u00e9s sont-ils pr\u00eats \u00e0 faire cro\u00eetre votre entreprise de 10% par an ?<\/h1>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-zest-color has-alpha-channel-opacity has-zest-background-color has-background\"\/>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">Avec une valeur de plus de 15 000 milliards de dollars et une croissance pr\u00e9vue de 10 000 milliards de dollars suppl\u00e9mentaires d'ici 2031, la n\u00e9cessit\u00e9 d'une performance commerciale forte est plus importante que jamais.<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">Depuis plus de 50 ans, Mercuri aide les entreprises agricoles \u00e0 donner \u00e0 leur personnel les moyens de cr\u00e9er de la valeur pour leurs clients gr\u00e2ce \u00e0 notre approche holistique de la vente.<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">Nous proposons des solutions cibl\u00e9es pour r\u00e9pondre aux d\u00e9fis et aux pressions sp\u00e9cifiques \u00e0 l'agro-industrie, tels que<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:400\">L'\u00e9volution rapide des produits et l'augmentation du co\u00fbt des intrants<\/li>\n\n\n\n<li class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Retards dans l'achat d'\u00e9quipements et baisse de la demande<\/li>\n\n\n\n<li class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Absence de vente proactive<\/li>\n\n\n\n<li class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Changement climatique et pressions r\u00e9glementaires<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10px\"><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">Nos formations commerciales personnalis\u00e9es permettent d'aligner les \u00e9quipes de diff\u00e9rentes r\u00e9gions et fonctions et aident les entreprises agroalimentaires \u00e0 relever les d\u00e9fis, \u00e0 renforcer l'engagement des clients, \u00e0 am\u00e9liorer l'efficacit\u00e9 des ventes et \u00e0 acc\u00e9l\u00e9rer les r\u00e9sultats.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2025\/07\/agreement_navy.png\" alt=\"\" class=\"wp-image-24984\" style=\"aspect-ratio:1;object-fit:contain;width:90px\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"font-style:normal;font-weight:400\">Solutions<br>sur mesure<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-zest-color has-alpha-channel-opacity has-zest-background-color has-background is-style-default\"\/>\n\n\n\n<p class=\"has-text-align-center\">Nous proposons des solutions de vente sur mesure qui vous permettent de garder une longueur d'avance sur la concurrence.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2025\/07\/chart_navy.png\" alt=\"\" class=\"wp-image-24724\" style=\"aspect-ratio:1;object-fit:contain;width:90px\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"font-style:normal;font-weight:400\">Avis<br>vente<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-zest-color has-alpha-channel-opacity has-zest-background-color has-background is-style-default\"\/>\n\n\n\n<p class=\"has-text-align-center\">La vente consultative est essentielle pour relever des d\u00e9fis tels que l'augmentation des co\u00fbts des intrants et la baisse de la demande, en aidant les \u00e9quipes de vente \u00e0 clarifier la valeur et \u00e0 r\u00e9ussir.&nbsp;<br>&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2025\/03\/teamleader_navy.png\" alt=\"\" class=\"wp-image-23091\" style=\"aspect-ratio:1;object-fit:contain;width:90px\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"font-style:normal;font-weight:400\">Proactive<br>culture de la vente<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-zest-color has-alpha-channel-opacity has-zest-background-color has-background is-style-default\"\/>\n\n\n\n<p class=\"has-text-align-center\">Notre m\u00e9thodologie de formation, telle que le leadership commercial des chasseurs, favorise une culture commerciale proactive, ce qui permet \u00e0 votre entreprise de se d\u00e9marquer.&nbsp;&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Voir quelques-unes de nos r\u00e9ussites&nbsp;<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-zest-color has-alpha-channel-opacity has-zest-background-color has-background\"\/>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-clear-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Transformer la participation \u00e0 un salon en une croissance commerciale tangible pour l'industrie agroalimentaire<\/h4>\n\n\n\n<p>Un acteur de premier plan dans le secteur de l'agriculture avait une longue tradition de participation aux principales foires commerciales internationales. Cependant, ann\u00e9e apr\u00e8s ann\u00e9e, cet investissement n'a pas permis d'am\u00e9liorer la satisfaction des clients ni d'obtenir un retour sur investissement mesurable. Pour rem\u00e9dier \u00e0 cette situation, l'entreprise a fait appel \u00e0 Mercuri International pour un soutien cibl\u00e9 en mati\u00e8re de formation.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-7e5fce0a wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mercuri.net\/success-stories\/business-growth-agribusiness\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lire l'\u00e9tude de cas compl\u00e8te<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Mercuri International a d\u00e9velopp\u00e9 le Kramp Way of selling.<\/h4>\n\n\n\n<p>Mercuri, en collaboration avec Kramp Management, a d\u00e9velopp\u00e9 le Kramp Way of Selling, un cadre d\u00e9finissant les processus, les r\u00f4les et les outils cl\u00e9s en mati\u00e8re d'achat et de vente. Apr\u00e8s avoir analys\u00e9 les capacit\u00e9s de vente et les meilleures pratiques dans diff\u00e9rents pays, un programme de formation de trois ans a \u00e9t\u00e9 mis en place pour diff\u00e9rentes fonctions de vente.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-7e5fce0a wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mercuri.net\/success-stories\/kramp-way-of-selling-how-to-enable-further-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lire l'\u00e9tude de cas compl\u00e8te<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull\" id=\"Kramp-quote\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignfull has-clear-background-color has-background has-small-font-size is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-left\">\u201cPour Kramp, il \u00e9tait essentiel de d\u00e9velopper une nouvelle m\u00e9thode de vente afin d'acqu\u00e9rir une position de leader et de devenir le partenaire commercial de nos clients. Mercuri a jou\u00e9 un r\u00f4le important en nous guidant et en nous formant \u00e0 la Kramp Way of Selling, faisant ainsi de notre \u00e9quipe de vente un atout pour nos clients.\u201d<\/p>\n\n\n\n<p><\/p>\n<cite><strong><em>Julian Thompson, directeur de l'Acad\u00e9mie des ventes du groupe KRAMP<\/em><\/strong><\/cite><\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"offering\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">D\u00e9couvrez notre offre<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-zest-color has-alpha-channel-opacity has-zest-background-color has-background\"\/>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top column-shadow has-aluminium-5-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2023\/01\/shutterstock_2159023877-1024x649.jpg\" alt=\"\" class=\"wp-image-13308\" style=\"aspect-ratio:3\/2;object-fit:cover\"\/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Vente bas\u00e9e sur la valeur<\/h4>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-zest-color has-alpha-channel-opacity has-zest-background-color has-background\"\/>\n\n\n\n<p class=\"has-text-align-center\">Le VBS change d'orientation<br>du produit au client<br>et aide les \u00e9quipes de vente<br>rester comp\u00e9titif et pertinent<br><br><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mercuri.nl\/value-selling\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00e9couvrir le concept<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column column-shadow has-aluminium-5-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2024\/12\/shutterstock_2161819863_1-1024x548.jpg\" alt=\"\" class=\"wp-image-22028\" style=\"aspect-ratio:3\/2;object-fit:cover\"\/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Gestion des grands comptes<\/h4>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-zest-color has-alpha-channel-opacity has-zest-background-color has-background\"\/>\n\n\n\n<p class=\"has-text-align-center\">La gestion des connaissances va au-del\u00e0 de la \u2018vente \u00e0 grande \u00e9chelle\u2019 et exige un engagement organisationnel et op\u00e9rationnel pour y parvenir.&nbsp;<br><br><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mercuri.nl\/key-account-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00e9couvrir le concept<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column column-shadow has-aluminium-5-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2014\/12\/istock-1202006414-scaled.jpg\" alt=\"\" class=\"wp-image-22888\" style=\"aspect-ratio:3\/2;object-fit:cover\"\/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Comp\u00e9tences essentielles pour la vente interne<\/h4>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-zest-color has-alpha-channel-opacity has-zest-background-color has-background\"\/>\n\n\n\n<p class=\"has-text-align-center\">D\u00e9couvrez l'ensemble du processus de vente avec des conseils sur la mani\u00e8re d'utiliser des techniques efficaces, de la recherche de clients potentiels \u00e0 la conclusion d'affaires.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mercuri.nl\/essentiele-verkoop-vaardigheden\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00e9couvrir le concept<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column column-shadow has-aluminium-5-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2024\/11\/ai_for_sales_lp.jpg\" alt=\"\" class=\"wp-image-21885\" style=\"aspect-ratio:3\/2;object-fit:cover\"\/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">L'IA pour les professionnels de la vente<\/h4>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-zest-color has-alpha-channel-opacity has-zest-background-color has-background\"\/>\n\n\n\n<p class=\"has-text-align-center\">Mercuri International a<br>a \u00e9labor\u00e9 un programme \u00e9tape par \u00e9tape<br>Aider les professionnels de la vente \u00e0 ma\u00eetriser les outils d'IA<br><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mercuri.nl\/ai-for-sales-professionals-training\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00e9couvrir le concept<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull\" id=\"vbs\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignfull has-aluminium-5-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<h2 class=\"wp-block-heading\">Tout ce que vous voulez savoir sur <strong>Vente bas\u00e9e sur la valeur<\/strong><\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top column-shadow has-aluminium-5-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\"><div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2025\/03\/webimage-c3064963-0cb6-435f-aa4bfe3ffe993364.jpg\" alt=\"\" class=\"wp-image-23261\" style=\"aspect-ratio:3\/2;object-fit:cover\"\/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">ABB <br>\u00e9tude de cas<\/h4>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-zest-color has-alpha-channel-opacity has-zest-background-color has-background\"\/>\n\n\n\n<p class=\"has-text-align-center\">ABB introduit la vente ax\u00e9e sur la valeur<br>dans le monde. Le d\u00e9fi consistait \u00e0 cr\u00e9er un programme coh\u00e9rent \u00e0 l'\u00e9chelle mondiale.<br>mettre en \u0153uvre une formation compl\u00e8te.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mercuri.nl\/success-stories\/abb-brengt-value-based-selling-naar-de-wereld\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cas de lecture<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column column-shadow has-aluminium-5-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2023\/02\/istock-1311977351-scaled.jpg\" alt=\"Intelligence artificielle\" class=\"wp-image-14092\" style=\"aspect-ratio:3\/2;object-fit:cover\"\/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Pourquoi VBS est si<br>important<\/h4>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-zest-color has-alpha-channel-opacity has-zest-background-color has-background\"\/>\n\n\n\n<p class=\"has-text-align-center\">Le programme VBS existe depuis plus de<br>depuis plus de 30 ans et est toujours<br>plus que jamais d'actualit\u00e9, mais<br>que signifie<br>d'\u00eatre fond\u00e9e sur des valeurs ?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mercuri.net\/insights\/why-is-value-based-selling-so-important\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lire l'article<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column column-shadow has-aluminium-5-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2024\/01\/ma18363.jpg\" alt=\"Lib\u00e9rer les talents au sein de votre entreprise\" class=\"wp-image-18240\" style=\"aspect-ratio:3\/2;object-fit:cover\"\/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Qu'est-ce que la cr\u00e9ation de valeur ?<br>en vente ?<\/h4>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-zest-color has-alpha-channel-opacity has-zest-background-color has-background\"\/>\n\n\n\n<p class=\"has-text-align-center\">D\u00e9couvrez 6 types<br>valeur qui peut<br>d\u00e9velopp\u00e9 en<br>une relation avec le client<br><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mercuri.net\/insights\/what-is-value-creation-in-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lire l'article<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top column-shadow has-aluminium-5-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\"><div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/img-srv\/oLnKCmRlM9aA_RVU5L6NTu5Xi75s2hI1Uo2uxC-kSE4\/resizing_type:auto\/width:1024\/height:659\/gravity:sm\/enlarge:1\/ext:jpg\/strip_metadata:1\/quality:100\/dpr:1\/max_bytes:0\/bG9jYWw6Ly8vbWVyY3VyaS5uZXQvd3AtY29udGVudC91cGxvYWRzLzIwMjMvMTIvY29udGFjdF91cy0xMDI0eDY1OS5wbmc.jpg\" alt=\"\" class=\"wp-image-17360\" style=\"aspect-ratio:3\/2;object-fit:cover\"\/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Nous sommes tous des gestionnaires de comptes maintenant<\/h4>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-zest-color has-alpha-channel-opacity has-zest-background-color has-background\"\/>\n\n\n\n<p class=\"has-text-align-center\">Mais est-ce vraiment aussi simple que cela ?<br>Le passage \u00e0 la vente complexe et la fa\u00e7on dont la vente ax\u00e9e sur la valeur peut aider<br><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mercuri.nl\/key-account-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lire l'article<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull\" id=\"negotiation\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignfull has-sky-5-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<h2 class=\"wp-block-heading\">Tout ce que vous voulez savoir sur l'avenir des comp\u00e9tences commerciales<\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns columns-center columns-spacing-small columns-hover is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top column-shadow has-aluminium-5-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\"><div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/img-srv\/GFixnLNRfV9f3TXzaZcSkcIy44OmtO2mN9187vOhYOs\/resizing_type:auto\/width:1001\/height:1024\/gravity:sm\/enlarge:1\/ext:jpg\/strip_metadata:1\/quality:100\/dpr:1\/max_bytes:0\/bG9jYWw6Ly8vbWVyY3VyaS5uZXQvd3AtY29udGVudC91cGxvYWRzLzIwMjUvMDEvcmVwb3J0X3BuZy0xMDAxeDEwMjQucG5n.jpg\" alt=\"\" class=\"wp-image-22295\" style=\"aspect-ratio:1;object-fit:cover\"\/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">2025 L'avenir des comp\u00e9tences commerciales<\/h4>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-zest-color has-alpha-channel-opacity has-zest-background-color has-background\"\/>\n\n\n\n<p class=\"has-text-align-center\">Sur la base des informations recueillies aupr\u00e8s de 591<br>les professionnels de la vente dans le monde entier<br>nos recherches ont permis d'identifier 65 comp\u00e9tences essentielles en mati\u00e8re de vente,<br>class\u00e9es par ordre d'importance<br>l'importance, ainsi que la confiance, de l'expertise et de l'exp\u00e9rience de l'entreprise.<br>l'appliquer.<br><br>Les r\u00e9sultats peuvent vous surprendre.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mercuri.nl\/the-future-state-of-sales-skills\/\" target=\"_blank\" rel=\"noreferrer noopener\">Voir le rapport complet<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull\" id=\"awards\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48.15%\">\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Une qualit\u00e9 qui dure<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-94bc23d7 wp-block-group-is-layout-flex\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2025\/03\/adobe_express_-_file.png\" alt=\"\" class=\"wp-image-23116\" style=\"width:100px\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2025\/03\/adobe_express_-_file_2.png\" alt=\"\" class=\"wp-image-23118\" style=\"width:100px\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2025\/03\/adobe_express_-_file_3.png\" alt=\"\" class=\"wp-image-23119\" style=\"width:100px\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2025\/03\/adobe_express_-_file_4.png\" alt=\"\" class=\"wp-image-23120\" style=\"width:100px\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2025\/03\/adobe_express_-_file_5.png\" alt=\"\" class=\"wp-image-23121\" style=\"width:100px\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2025\/03\/adobe_express_-_file_6.png\" alt=\"\" class=\"wp-image-23122\" style=\"width:100px\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2025\/03\/adobe_express_-_file_7.png\" alt=\"\" class=\"wp-image-23124\" style=\"width:100px\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2025\/03\/adobe_express_-_file_8.png\" alt=\"\" class=\"wp-image-23126\" style=\"width:100px\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2025\/03\/adobe_express_-_file_9.png\" alt=\"\" class=\"wp-image-23128\" style=\"width:100px\"\/><\/figure><\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Zijn uw medewerkers klaar om uw bedrijf met 10% per jaar te laten groeien? Met een waarde van meer dan<\/p>","protected":false},"author":131,"featured_media":4795,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_eb_attr":"","form_id":"","editor_notices":[],"footnotes":""},"class_list":["post-4794","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Verkooptraining voor de agrarische sector - Mercuri Belgium<\/title>\n<meta name=\"description\" content=\"Mercuri International helpt agribusinesses bij het ontwikkelen van verkoopteams, zodat ze kunnen blijven voldoen aan de behoeften van hun klanten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mercuri.be\/fr\/formation-a-la-vente-de-produits-agricoles\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Verkooptraining voor de agrarische sector - 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