{"id":4612,"date":"2025-03-14T09:13:11","date_gmt":"2025-03-14T09:13:11","guid":{"rendered":"https:\/\/mercuri.be\/?page_id=4612"},"modified":"2026-01-14T08:05:53","modified_gmt":"2026-01-14T08:05:53","slug":"formation-a-la-vente-banque","status":"publish","type":"page","link":"https:\/\/mercuri.be\/fr\/formation-a-la-vente-banque\/","title":{"rendered":"Formation \u00e0 la vente - banque"},"content":{"rendered":"<div class=\"wp-block-qala-blocks-hero wp-embed-aspect-16-9 wp-has-aspect-ratio alignfull content-position__center content-align__center has-image-bg has-image-cover has-media-first-mobile has-media-full-mobile\">\n\t<div\n\t\tclass=\"wp-block-qala-blocks-hero__wrapper\"\n\t\tstyle=\"min-height:50vh; \"\n\t\t>\n\n\t\t\t\t<div\n\t\t\tclass=\"wp-block-qala-blocks-hero__content\"\n\t\t\tdata-width=\"50%\"\n\t\t\tstyle=\"   text-align:center;\"\n\t\t\t>\n\t\t\t\n\n<h1 class=\"wp-block-heading title has-clear-color has-text-color has-link-color has-x-large-font-size wp-elements-69c21946430c34882521e1b9a71d3eee\">Formation \u00e0 la vente innovante pour le secteur bancaire&nbsp;<\/h1>\n\n\n\n<p class=\"has-clear-color has-text-color has-link-color has-medium-font-size wp-elements-6f5550bcae2d09cc422e468a572de157\">Rester \u00e0 la pointe de l'\u00e9volution gr\u00e2ce \u00e0 des solutions globales et \u00e0 une expertise locale<\/p>\n\n\t\t<\/div>\n\n\t\t\t\t<div\n\t\t\tclass=\"wp-block-qala-blocks-hero__media-wrap\"\n\t\t\t\t\t\tstyle=\"\"\n\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"overlay\"\n\t\t\t\t\tstyle=\"opacity:70%; background:#727272;\"\n\t\t\t\t><\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-embed-aspect-16-9 wp-has-aspect-ratio\"><\/div>\n\n\n\n<div class=\"wp-block-columns wp-embed-aspect-16-9 wp-has-aspect-ratio is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-text-align-center\">S'adapter aux nouvelles r\u00e9alit\u00e9s de la vente dans le secteur bancaire<\/h1>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-zest-color has-alpha-channel-opacity has-zest-background-color has-background\"\/>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">Les programmes de formation \u00e0 la vente de Mercuri International rassemblent des \u00e9quipes de diff\u00e9rentes fonctions et de diff\u00e9rents pays dans le cadre d'une approche personnalis\u00e9e visant \u00e0 stimuler la croissance et \u00e0 atteindre les principaux objectifs de l'entreprise. En cr\u00e9ant un langage commercial unifi\u00e9, nous contribuons \u00e0 am\u00e9liorer les relations avec les clients, \u00e0 stimuler les ventes proactives et \u00e0 r\u00e9aliser les transactions plus rapidement. Con\u00e7us pour les responsables et les charg\u00e9s de client\u00e8le, nos programmes permettent \u00e0 votre \u00e9quipe d'\u00e9quilibrer l'\u00e9tablissement de relations avec l'excellence des ventes, la vente crois\u00e9e et la vente sociale, afin d'obtenir un succ\u00e8s durable.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns wp-embed-aspect-16-9 wp-has-aspect-ratio is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe data-cookieconsent=\"marketing\" title=\"Philip ABM ENG subs v2\" data-cookieblock-src=\"https:\/\/player.vimeo.com\/video\/1071384190?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns wp-embed-aspect-16-9 wp-has-aspect-ratio is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2025\/03\/update_navy.png\" alt=\"\" class=\"wp-image-23095\" style=\"aspect-ratio:1;object-fit:contain;width:90px\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"font-style:normal;font-weight:400\">Passer aux cha\u00eenes num\u00e9riques<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-zest-color has-alpha-channel-opacity has-zest-background-color has-background is-style-default\"\/>\n\n\n\n<p class=\"has-text-align-center\">Plus de 73% des acheteurs B2B pr\u00e9f\u00e8rent acheter par l'interm\u00e9diaire des canaux num\u00e9riques, ce qui t\u00e9moigne d'un net recul par rapport aux m\u00e9thodes traditionnelles. Les approches de vente hybrides deviennent essentielles pour les produits et services complexes.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2025\/03\/collaboration_navy.png\" alt=\"\" class=\"wp-image-23093\" style=\"aspect-ratio:1;object-fit:contain;width:90px\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"font-style:normal;font-weight:400\">Des cycles de vente plus longs<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-zest-color has-alpha-channel-opacity has-zest-background-color has-background is-style-default\"\/>\n\n\n\n<p class=\"has-text-align-center\">Les pressions \u00e9conomiques ont allong\u00e9 les cycles de vente dans le secteur B2B, ce qui fait que l'instauration d'un climat de confiance et les suivis multiples sont essentiels pour conclure des affaires.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2025\/03\/teamleader_navy.png\" alt=\"\" class=\"wp-image-23091\" style=\"aspect-ratio:1;object-fit:contain;width:90px\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"font-style:normal;font-weight:400\">Concurrence accrue<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-zest-color has-alpha-channel-opacity has-zest-background-color has-background is-style-default\"\/>\n\n\n\n<p class=\"has-text-align-center\">Les banques traditionnelles sont confront\u00e9es \u00e0 la concurrence croissante des soci\u00e9t\u00e9s fintech et des nouveaux acteurs qui utilisent des technologies flexibles pour se diff\u00e9rencier.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull wp-embed-aspect-16-9 wp-has-aspect-ratio\" id=\"success-story\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignfull has-aluminium-5-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:22%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:12%\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/img-srv\/4002nC0k1XpZBXrop_Tl2_DCFXOLypHts1ncKAVhPOA\/resizing_type:auto\/width:1024\/height:1024\/gravity:sm\/enlarge:1\/ext:jpg\/strip_metadata:1\/quality:100\/dpr:1\/max_bytes:0\/bG9jYWw6Ly8vbWVyY3VyaS5uZXQvd3AtY29udGVudC91cGxvYWRzLzIwMjUvMDMvYWRvYmVfZXhwcmVzc18tX2ZpbGUuanBn.jpg\" alt=\"\" class=\"wp-image-23292\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:32%\">\n<h2 class=\"wp-block-heading has-medium-font-size\">Mercuri International aide la Banque Populaire Bourgogne Franche-Comt\u00e9 (BPBFC) \u00e0 am\u00e9liorer ses capacit\u00e9s de n\u00e9gociation<\/h2>\n\n\n\n<p>Nous aidons la BPBFC \u00e0 renforcer les comp\u00e9tences de ses \u00e9quipes en mati\u00e8re de n\u00e9gociation commerciale afin qu'elles puissent r\u00e9pondre aux attentes de plus en plus \u00e9lev\u00e9es des clients. Cette formation permet \u00e0 BPBFC de se concentrer sur sa mission principale : apporter de la valeur \u00e0 ses clients. En renfor\u00e7ant les comp\u00e9tences de ses charg\u00e9s d'affaires entreprises (CAE), la BPBFC se positionne pour mieux servir ses meilleurs clients et atteindre son objectif de devenir la premi\u00e8re banque d'affaires.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-navy-color has-zest-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/mercuri.nl\/success-stories\/training-commercieel-onderhandelen-a-case-study-from-banque-populaire-bourgogne-franche-comte\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lire la success story<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull wp-embed-aspect-16-9 wp-has-aspect-ratio\" id=\"BPBFC-quote\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignfull has-clear-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-left\">\u201cNos CAE peuvent d\u00e9sormais argumenter et n\u00e9gocier avec plus de cr\u00e9dibilit\u00e9. Ils mettent en avant des faits v\u00e9rifiables pour \u00e9tayer leurs propositions, ce qui renforce la confiance de nos clients\u201d.\u201d<\/p>\n<cite>Fabien Bouillot, directeur du r\u00e9seau des entreprises, Banque Populaire Bourgogne Franche-Comt\u00e9 (BPBFC)<\/cite><\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2025\/02\/logo-bpbfc-rvb.png\" alt=\"\" class=\"wp-image-22596\" style=\"width:276px;height:auto\"\/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-essential-blocks-shape-divider alignfull wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"eb-parent-wrapper eb-parent-eb-shape-divider-c3f6r\"><div class=\"eb-shape-divider-wrapper eb-shape-divider-c3f6r\"><div class=\"eb-shape-divider eb-shape-divider-top\" data-shape=\"style_1\" data-negative=\"false\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\"><g clip-path=\"url(#eb-shape-divider-ocean-wave)\"><path class=\"eb-shape-divider-fill\" fill=\"#715AFF\" d=\"M0 97.79S101.82-.97 283.17 5.23c203.09 0 290.46 94.4 716.83 94.4V0H0v97.79Z\"><\/path><\/g><defs><clippath id=\"eb-shape-divider-ocean-wave\"><path fill=\"#fff\" class=\"eb-shape-divider-fill\" d=\"M0 0h1000v99.62H0z\"><\/path><\/clippath><\/defs><\/svg><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignwide wp-embed-aspect-16-9 wp-has-aspect-ratio\" id=\"report\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-qala-blocks-hero alignwide content-position__right content-align__center has-media-first-mobile has-media-full-mobile\">\n\t<div\n\t\tclass=\"wp-block-qala-blocks-hero__wrapper container equal-height-columns\"\n\t\tstyle=\" \"\n\t\t>\n\n\t\t\t\t<div\n\t\t\tclass=\"wp-block-qala-blocks-hero__content\"\n\t\t\tdata-width=\"50%\"\n\t\t\tstyle=\" width:60%;  text-align:left;\"\n\t\t\t>\n\t\t\t\n\n<h2 class=\"wp-block-heading has-text-align-left title\">L'avenir des comp\u00e9tences commerciales<\/h2>\n\n\n\n<p class=\"has-text-align-left\">D\u00e9couvrez le tout nouveau rapport de Mercuri International intitul\u00e9 \u2018Future State of Sales Skills 2025\u2019, qui s'appuie sur les observations de 591 professionnels de la vente \u00e0 l'\u00e9chelle internationale. Notre enqu\u00eate a identifi\u00e9 65 comp\u00e9tences commerciales essentielles et les a class\u00e9es en fonction de leur importance actuelle et future, ainsi que de la confiance qu'elles inspirent. Les r\u00e9sultats pourraient vous surprendre.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-dusk-2-background-color has-background wp-element-button\" href=\"https:\/\/mercuri.nl\/the-future-state-of-sales-skills\/\" target=\"_blank\" rel=\"noreferrer noopener\">En savoir plus<\/a><\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t\t\t\t<div\n\t\t\tclass=\"wp-block-qala-blocks-hero__media-wrap\"\n\t\t\t\t\t\tstyle=\"\"\n\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"overlay\"\n\t\t\t\t\tstyle=\"opacity:70%; \"\n\t\t\t\t><\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-essential-blocks-shape-divider alignfull wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"eb-parent-wrapper eb-parent-eb-shape-divider-om0y8\"><div class=\"eb-shape-divider-wrapper eb-shape-divider-om0y8\"><div class=\"eb-shape-divider eb-shape-divider-bottom\" data-shape=\"style_1\" data-negative=\"false\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\"><g clip-path=\"url(#eb-shape-divider-ocean-wave)\"><path class=\"eb-shape-divider-fill\" fill=\"#715AFF\" d=\"M0 97.79S101.82-.97 283.17 5.23c203.09 0 290.46 94.4 716.83 94.4V0H0v97.79Z\"><\/path><\/g><defs><clippath id=\"eb-shape-divider-ocean-wave\"><path fill=\"#fff\" class=\"eb-shape-divider-fill\" d=\"M0 0h1000v99.62H0z\"><\/path><\/clippath><\/defs><\/svg><\/div><\/div><\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-embed-aspect-16-9 wp-has-aspect-ratio\"><\/div>\n\n\n\n<div id=\"offering\" class=\"wp-block-group wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">D\u00e9couvrez notre offre<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-zest-color has-alpha-channel-opacity has-zest-background-color has-background\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns columns-center columns-spacing-small columns-hover is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top column-shadow has-aluminium-5-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2023\/01\/shutterstock_2159023877-1024x649.jpg\" alt=\"\" class=\"wp-image-13308\" style=\"aspect-ratio:3\/2;object-fit:cover\"\/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Vente ax\u00e9e sur la valeur<\/h4>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-zest-color has-alpha-channel-opacity has-zest-background-color has-background\"\/>\n\n\n\n<p class=\"has-text-align-center\">Le VBS d\u00e9place l'attention du produit vers le client et aide \u00e0<br>les \u00e9quipes de vente pour rester comp\u00e9titives et pertinentes<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mercuri.nl\/value-selling\/\" target=\"_blank\" rel=\"noreferrer noopener\">En savoir plus sur le concept<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column column-shadow has-aluminium-5-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2023\/12\/fyrkant_usp_3.jpg\" alt=\"\" class=\"wp-image-17363\" style=\"aspect-ratio:3\/2;object-fit:cover\"\/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">N\u00e9gociation<\/h4>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-zest-color has-alpha-channel-opacity has-zest-background-color has-background\"\/>\n\n\n\n<p class=\"has-text-align-center\">Dans l'environnement commercial actuel, en constante \u00e9volution, les comp\u00e9tences en mati\u00e8re de n\u00e9gociation sont cruciales. Avec une formation ad\u00e9quate, vous atteindrez de nouveaux sommets en mati\u00e8re de n\u00e9gociation.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mercuri.nl\/slagvaardig-onderhandelen\/\" target=\"_blank\" rel=\"noreferrer noopener\">En savoir plus sur le concept<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column column-shadow has-aluminium-5-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2024\/12\/shutterstock_2161819863_1-1024x548.jpg\" alt=\"\" class=\"wp-image-22028\" style=\"aspect-ratio:3\/2;object-fit:cover\"\/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Gestion des grands comptes<\/h4>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-zest-color has-alpha-channel-opacity has-zest-background-color has-background\"\/>\n\n\n\n<p class=\"has-text-align-center\">Outre la \u2018vente aux grands comptes\u2019, la gestion du cycle de vie des produits requiert des comp\u00e9tences organisationnelles et des comp\u00e9tences en mati\u00e8re de gestion du cycle de vie des produits.<br>un d\u00e9vouement op\u00e9rationnel pour faire les choses correctement.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mercuri.nl\/key-account-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">En savoir plus sur le concept<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-embed-aspect-16-9 wp-has-aspect-ratio\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull wp-embed-aspect-16-9 wp-has-aspect-ratio\" id=\"vbs\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignfull has-aluminium-5-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<h2 class=\"wp-block-heading\">Tout ce que vous voulez savoir sur&nbsp;<strong>Vente bas\u00e9e sur la valeur<\/strong><\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns columns-center columns-spacing-small columns-hover is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top column-shadow has-aluminium-5-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2025\/03\/webimage-c3064963-0cb6-435f-aa4bfe3ffe993364.jpg\" alt=\"\" class=\"wp-image-23261\" style=\"aspect-ratio:3\/2;object-fit:cover\"\/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">ABB <br>\u00e9tude de cas<\/h4>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-zest-color has-alpha-channel-opacity has-zest-background-color has-background\"\/>\n\n\n\n<p class=\"has-text-align-center\">ABB introduit la vente ax\u00e9e sur la valeur dans le monde entier. Le d\u00e9fi consistait \u00e0 mettre en place une formation coh\u00e9rente et compl\u00e8te \u00e0 l'\u00e9chelle mondiale.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mercuri.nl\/success-stories\/abb-brengt-value-based-selling-naar-de-wereld\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lire l'\u00e9tude de cas<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column column-shadow has-aluminium-5-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2023\/02\/istock-1311977351-scaled.jpg\" alt=\"Intelligence artificielle\" class=\"wp-image-14092\" style=\"aspect-ratio:3\/2;object-fit:cover\"\/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Pourquoi le VBS est-il si important ?<\/h4>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-zest-color has-alpha-channel-opacity has-zest-background-color has-background\"\/>\n\n\n\n<p class=\"has-text-align-center\">Le programme VBS existe depuis plus de 30 ans et reste plus que jamais d'actualit\u00e9, mais qu'est-ce que cela signifie d'\u00eatre ax\u00e9 sur les valeurs ?<\/p>\n\n\n\n<div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mercuri.net\/insights\/why-is-value-based-selling-so-important\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lire l'article<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column column-shadow has-aluminium-5-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2024\/01\/ma18363.jpg\" alt=\"Lib\u00e9rer les talents au sein de votre entreprise\" class=\"wp-image-18240\" style=\"aspect-ratio:3\/2;object-fit:cover\"\/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Qu'est-ce que la cr\u00e9ation de valeur dans la vente ?<\/h4>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-zest-color has-alpha-channel-opacity has-zest-background-color has-background\"\/>\n\n\n\n<p class=\"has-text-align-center\">D\u00e9couvrez les 6 types de valeur qui peuvent appara\u00eetre dans une relation avec un client<\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mercuri.net\/insights\/what-is-value-creation-in-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lire l'article<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top column-shadow has-aluminium-5-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/img-srv\/oLnKCmRlM9aA_RVU5L6NTu5Xi75s2hI1Uo2uxC-kSE4\/resizing_type:auto\/width:1024\/height:659\/gravity:sm\/enlarge:1\/ext:jpg\/strip_metadata:1\/quality:100\/dpr:1\/max_bytes:0\/bG9jYWw6Ly8vbWVyY3VyaS5uZXQvd3AtY29udGVudC91cGxvYWRzLzIwMjMvMTIvY29udGFjdF91cy0xMDI0eDY1OS5wbmc.jpg\" alt=\"\" class=\"wp-image-17360\" style=\"aspect-ratio:3\/2;object-fit:cover\"\/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Nous sommes tous des gestionnaires de comptes maintenant.<\/h4>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-zest-color has-alpha-channel-opacity has-zest-background-color has-background\"\/>\n\n\n\n<p class=\"has-text-align-center\">Le passage \u00e0 la vente complexe et la fa\u00e7on dont la vente ax\u00e9e sur la valeur peut aider<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mercuri.net\/insights\/were-all-account-managers-now-what-is-complex-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lire l'article<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull wp-embed-aspect-16-9 wp-has-aspect-ratio\" id=\"negotiation\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignfull has-zest-5-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<h2 class=\"wp-block-heading\">Tout ce que vous voulez savoir sur <strong>n\u00e9gocier<\/strong><\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns columns-center columns-spacing-small columns-hover is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top column-shadow has-aluminium-5-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\"><div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2019\/08\/sapkvadratv2.jpg\" alt=\"\" class=\"wp-image-4128\" style=\"aspect-ratio:3\/2;object-fit:cover\"\/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">NeGOtiate&amp;WIN<\/h4>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-zest-color has-alpha-channel-opacity has-zest-background-color has-background\"\/>\n\n\n\n<p class=\"has-text-align-center\">Comment une approche unifi\u00e9e de la n\u00e9gociation permet de fid\u00e9liser les clients et d'augmenter les ventes pour SAP<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mercuri.nl\/success-stories\/negotiatewin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lire l'article<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top column-shadow has-aluminium-5-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\"><div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2025\/01\/istock-805012072-scaled-e1738316460181-1024x584.jpg\" alt=\"\" class=\"wp-image-22318\" style=\"aspect-ratio:3\/2;object-fit:cover\"\/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Devenir un grand n\u00e9gociateur<\/h4>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-zest-color has-alpha-channel-opacity has-zest-background-color has-background\"\/>\n\n\n\n<p class=\"has-text-align-center\">Une n\u00e9gociation bien men\u00e9e permet non seulement d'obtenir des accords favorables, mais aussi d'\u00e9tablir des relations durables avec les clients. Voici 10 erreurs \u00e0 \u00e9viter<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mercuri.net\/insights\/become-a-great-negotiator-10-mistakes-to-avoid\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lire l'article<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-embed-aspect-16-9 wp-has-aspect-ratio\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide wp-embed-aspect-16-9 wp-has-aspect-ratio\" id=\"experts\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Nos experts locaux<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-zest-color has-alpha-channel-opacity has-zest-background-color has-background\"\/>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">Gr\u00e2ce \u00e0 une m\u00e9thode de travail commune dans le domaine de la vente, nous soutenons les employ\u00e9s dans leur croissance et leur d\u00e9veloppement, en les faisant passer d'une connaissance moyenne \u00e0 des comp\u00e9tences de vente avanc\u00e9es. Cela permet non seulement d'accro\u00eetre la satisfaction et la fid\u00e9lisation des employ\u00e9s, mais aussi de s'assurer que votre \u00e9quipe de vente reste comp\u00e9titive et align\u00e9e sur les objectifs de l'entreprise.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull wp-embed-aspect-16-9 wp-has-aspect-ratio\" id=\"awards\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignfull has-cloud-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48.15%\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Une qualit\u00e9 qui dure<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-94bc23d7 wp-block-group-is-layout-flex\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2025\/03\/adobe_express_-_file.png\" alt=\"\" class=\"wp-image-23116\" style=\"width:100px\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2025\/03\/adobe_express_-_file_2.png\" alt=\"\" class=\"wp-image-23118\" style=\"width:100px\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2025\/03\/adobe_express_-_file_3.png\" alt=\"\" class=\"wp-image-23119\" style=\"width:100px\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2025\/03\/adobe_express_-_file_4.png\" alt=\"\" class=\"wp-image-23120\" style=\"width:100px\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2025\/03\/adobe_express_-_file_5.png\" alt=\"\" class=\"wp-image-23121\" style=\"width:100px\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2025\/03\/adobe_express_-_file_6.png\" alt=\"\" class=\"wp-image-23122\" style=\"width:100px\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2025\/03\/adobe_express_-_file_7.png\" alt=\"\" class=\"wp-image-23124\" style=\"width:100px\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2025\/03\/adobe_express_-_file_8.png\" alt=\"\" class=\"wp-image-23126\" style=\"width:100px\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/mercuri.net\/wp-content\/uploads\/2025\/03\/adobe_express_-_file_9.png\" alt=\"\" class=\"wp-image-23128\" style=\"width:100px\"\/><\/figure><\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"><\/p>","protected":false},"excerpt":{"rendered":"<p>S'adapter aux nouvelles r\u00e9alit\u00e9s de la vente dans le secteur bancaire Les programmes de formation \u00e0 la vente de Mercuri International rassemblent des \u00e9quipes de diff\u00e9rentes fonctions et de diff\u00e9rents pays.<\/p>","protected":false},"author":111,"featured_media":4613,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_eb_attr":"","form_id":"","editor_notices":[],"footnotes":""},"class_list":["post-4612","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Verkooptraining-bankwezen - Mercuri Belgium<\/title>\n<meta name=\"description\" content=\"Innovatieve verkooptraining voor de banksector. 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