{"id":257,"date":"2018-11-16T11:31:28","date_gmt":"2018-11-16T11:31:28","guid":{"rendered":"https:\/\/mercuri.be\/insights\/mercuri-internationala-s-3rd-millennium-sales-concept-responds-to-digitizationa-s-disruption-of-traditional-sales-models\/"},"modified":"2018-12-20T10:55:36","modified_gmt":"2018-12-20T10:55:36","slug":"le-concept-de-vente-du-3e-millenaire-de-mercuri-internationala-repond-au-bouleversement-des-modeles-de-vente-traditionnels-par-la-numerisationa","status":"publish","type":"insight","link":"https:\/\/mercuri.be\/fr\/perspectives\/le-concept-de-vente-du-3e-millenaire-de-mercuri-internationala-repond-au-bouleversement-des-modeles-de-vente-traditionnels-par-la-numerisationa\/","title":{"rendered":"Le concept de vente du troisi\u00e8me mill\u00e9naire de Mercuri International r\u00e9pond au bouleversement des mod\u00e8les de vente traditionnels par la num\u00e9risation"},"content":{"rendered":"

Communiqu\u00e9 de presse<\/em> -La r\u00e9volution num\u00e9rique a consid\u00e9rablement am\u00e9lior\u00e9 l'acc\u00e8s \u00e0 l'information, modifi\u00e9 le parcours d'achat des consommateurs et la mani\u00e8re dont ils s'engagent avec les entreprises. Peu d'entreprises ont r\u00e9ussi \u00e0 s'adapter \u00e0 ces \u00e9volutions et \u00e0 ajuster leur strat\u00e9gie de vente pour r\u00e9pondre \u00e0 ces changements. Pour aider les entreprises \u00e0 aligner leur approche sur le nouveau consommateur de l'\u00e8re num\u00e9rique, Mercuri International a lanc\u00e9 le 3rd<\/sup> Concept de vente du mill\u00e9naire.<\/p>\n\n\n\n

Ces derni\u00e8res ann\u00e9es, la mani\u00e8re dont nous achetons des biens et des services a connu des changements spectaculaires. Gr\u00e2ce aux outils num\u00e9riques tels que les m\u00e9dias sociaux, les applications et les sites web de comparaison des prix et des caract\u00e9ristiques, les consommateurs ont aujourd'hui plus que jamais acc\u00e8s \u00e0 l'information lorsqu'ils prennent des d\u00e9cisions d'achat. Cette \u00e9volution a boulevers\u00e9 les voies traditionnelles de l'achat.<\/p>\n\n\n\n

Une \u00e9tude Google de 2014 a montr\u00e9 qu'en moyenne 67 % d'un consommateur'<\/strong>Le parcours d'achat des consommateurs se fait par voie num\u00e9rique avant tout engagement s\u00e9rieux avec un vendeur. Cette situation contraste fortement avec les 10 % observ\u00e9s dans les ann\u00e9es 70 et 80, lorsque de nombreuses techniques de vente utilis\u00e9es par les entreprises aujourd'hui ont \u00e9t\u00e9 mises au point. La n\u00e9cessit\u00e9 de l'heure est de tirer parti des lentilles num\u00e9riques pour r\u00e9inventer les processus et techniques de vente conventionnels sp\u00e9cifiques qui ont \u00e9t\u00e9 rendus inefficaces par un tel changement dans le comportement d'achat.<\/p>\n\n\n\n

Mercuri International lance les 3rd<\/sup> Concept de vente du mill\u00e9naire<\/h3>\n\n\n\n

Pour r\u00e9pondre \u00e0 l'\u00e9volution des besoins dans ce monde en rupture, Mercuri International a identifi\u00e9 32 pratiques qui \u00e9taient valables dans l'approche commerciale traditionnelle et qui le sont toujours, et a d\u00e9fini 20 nouvelles pratiques critiques<\/strong> que les commerciaux doivent ma\u00eetriser pour r\u00e9ussir dans l'\u00e8re num\u00e9rique.<\/p>\n\n\n\n

En int\u00e9grant les 3rd<\/sup> Millennium Sales Concept avec sa suite d'offres, Mercuri International aidera les professionnels de la vente dans plus de 50 march\u00e9s \u00e0 adapter leurs processus de vente pour r\u00e9pondre aux besoins et aux attentes du nouveau consommateur de l'\u00e8re num\u00e9rique.<\/p>\n\n\n\n

\"Les \u00e9quipes de vente sont aujourd'hui confront\u00e9es \u00e0 une gestion des comportements d'achat totalement diff\u00e9rente de celle du pass\u00e9. Pour r\u00e9ussir, elles doivent s'adapter et ma\u00eetriser de nouvelles pratiques. En tant que leader mondial du d\u00e9veloppement de la performance commerciale, Mercuri International est particuli\u00e8rement bien plac\u00e9 pour aider les professionnels de la vente \u00e0 d\u00e9velopper les comp\u00e9tences n\u00e9cessaires pour mieux se connecter et s'engager avec les consommateurs plus inform\u00e9s et plus autonomes des ann\u00e9es 3rd<\/sup> Mill\u00e9naire<\/em>.\" d\u00e9clare Frank Herbertz, PDG de Mercuri International.<\/p>\n\n\n\n

T\u00e9l\u00e9charger
Communiqu\u00e9 de presse
Les ventes du troisi\u00e8me mill\u00e9naire
<\/a><\/div>\n\n\n\n

Courriel : info@mercuri.be<\/a><\/p>\n\n\n\n

Tel : +32 (0)2 245 02 40<\/a><\/p>\n\n\n\n

Aidez-moi<\/a><\/div>\n\n\n\n
  • \"\"
    Photo d'hommes d'affaires bien habill\u00e9s sur fond blanc<\/figcaption><\/figure><\/li><\/ul>","protected":false},"excerpt":{"rendered":"

    The recent years have seen dramatic changes to the way we buy goods and services. 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