{"id":243,"date":"2018-11-16T11:31:25","date_gmt":"2018-11-16T11:31:25","guid":{"rendered":"https:\/\/mercuri.be\/insights\/new-book-about-the-man-who-made-mercuri-international-a-world-leader\/"},"modified":"2018-12-20T10:58:19","modified_gmt":"2018-12-20T10:58:19","slug":"nouveau-livre-sur-lhomme-qui-a-fait-de-mercuri-international-un-leader-mondial","status":"publish","type":"insight","link":"https:\/\/mercuri.be\/fr\/perspectives\/nouveau-livre-sur-lhomme-qui-a-fait-de-mercuri-international-un-leader-mondial\/","title":{"rendered":"Nouveau livre sur l'homme qui a fait de Mercuri International un leader mondial"},"content":{"rendered":"<p>L'histoire de Curt Abrahamsson, fondateur de Mercuri International, qui a cr\u00e9\u00e9 une entreprise leader mondial dans le domaine du d\u00e9veloppement des ventes.<\/p>\n\n\n\n<p>\"Curt Abrahamsson. Qui est-ce ? Jamais entendu parler de lui ?\" C'est ce qui ressort d'un article \u00e9crit par le journaliste Karl-Erik Sveiby dans le magazine Leadership au printemps 1991. Il poursuivait : \"Souvenez-vous du nom. \u00c0 l'avenir, il sera consid\u00e9r\u00e9 comme l'un des principaux entrepreneurs su\u00e9dois de l'apr\u00e8s-guerre.\" Plus de vingt ans se sont \u00e9coul\u00e9s depuis la r\u00e9daction de cet article et Mercuri est toujours un leader mondial. Pourtant, Curt Abrahamsson est toujours aussi inconnu.<\/p>\n\n\n\n<p>Le livre sur l'homme qui a fond\u00e9 Mercuri International, l'un des plus grands entrepreneurs su\u00e9dois dans le domaine de la gestion des connaissances, sort aujourd'hui. Pendant 40 ans, Curt Abrahamsson a fait de Mercuri International un leader mondial de la formation commerciale et du d\u00e9veloppement des comp\u00e9tences. C'\u00e9tait un leader fort qui ne disait jamais \u00e0 ses collaborateurs ce qu'ils devaient faire. Pourtant, chacun savait ce qu'il attendait.<\/p>\n\n\n\n<p>Ce livre traite de son leadership r\u00e9ussi et de la mani\u00e8re dont il a d\u00e9velopp\u00e9 de nouveaux mod\u00e8les de vente que de nombreuses grandes organisations internationales utilisent encore dans leur processus de vente.<\/p>\n\n\n\n<p>\"Les id\u00e9es de Curt Abrahamsson sont toujours d'actualit\u00e9, tant pour les vendeurs que pour les cadres sup\u00e9rieurs. M\u00eame les hommes politiques ont beaucoup \u00e0 apprendre.<br \/>Robert af Jochnick, pr\u00e9sident du conseil d'administration d'Oriflame<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Contacts presse<\/h4>\n\n\n\n<p><strong>Bj\u00f6rn Edsta<\/strong>auteur. T\u00e9l. +46 (0)708 87 77 44\u00a0<br \/>Ola Str\u00f6mberg, PDG de Mercuri International\u00a0<a href=\"mailto:ola.stromberg@mercuri.se?subject=New%20book%20about%20the%20man%20who%20made%20Mercuri%20International%20a%20world%20leader\">ola.stromberg@mercuri.se<\/a>\u00a0Tel +46 (0)8 705 29 29.<br \/><strong>Bertil Eker Membre<\/strong>, \u00e9diteur\u00a0<a href=\"mailto:bertil.ekerlid@ekerlids.com?subject=New%20book%20about%20the%20man%20who%20made%20Mercuri%20International%20a%20world%20leader\">bertil.ekerlid@ekerlids.com<\/a>\u00a0Tel +46 (0)70 696 1057<\/p>\n\n\n\n<p>Si vous voulez acheter le livre,\u00a0<a href=\"http:\/\/www.adlibris.com\/se\/bok\/the-man-who-made-mercuri-a-world-leader-curt-abrahamsson-and-mercuri-international-9789170920110\" target=\"_blank\" rel=\"noreferrer noopener\">cliquez ici<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u00c0 propos de Mercuri<\/h4>\n\n\n\n<p>Mercuri International est le plus grand cabinet de conseil en performance commerciale au monde, pr\u00e9sent dans plus de 40 pays. Nous avons plus de 50 ans d'exp\u00e9rience dans l'aide aux entreprises pour la mise en \u0153uvre de strat\u00e9gies et l'obtention de r\u00e9sultats commerciaux performants.\u00a0<a href=\"https:\/\/mercuri.be\/fr\/index.html\/\">www.mercuri.net<\/a>.<\/p>\n\n\n\n<p style=\"text-align:center\"><a href=\"mailto:%20mercuri@mercuri.nl\">Courriel : info@mercuri.be<\/a><\/p>\n\n\n\n<p style=\"text-align:center\"><a href=\"tel:+32%20(0)2 245 02 40\">Tel : +32 (0)2 245 02 40<\/a><\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/mercuri.be\/fr\/contact\/\">Parlons-en !<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>The story about how Mercuri International\u2019s founder Curt Abrahamsson built a world leading company within sales development. \u201cCurt Abrahamsson. Who<\/p>","protected":false},"featured_media":103,"parent":0,"template":"","meta":{"_acf_changed":false,"_eb_attr":"","form_id":"","editor_notices":[]},"insight-cat":[24,22],"insight-tag":[25,45,30],"class_list":["post-243","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight-cat-artikel","insight-cat-whitepaper","insight-tag-sales","insight-tag-training","insight-tag-verkopen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New book about the man who made Mercuri International a world leader - Mercuri Belgium<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mercuri.be\/fr\/perspectives\/nouveau-livre-sur-lhomme-qui-a-fait-de-mercuri-international-un-leader-mondial\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New book about the man who made Mercuri International a world leader - Mercuri Belgium\" \/>\n<meta property=\"og:description\" content=\"The story about how Mercuri International\u2019s founder Curt Abrahamsson built a world leading company within sales development. \u201cCurt Abrahamsson. 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