{"id":165,"date":"2018-11-16T11:30:43","date_gmt":"2018-11-16T11:30:43","guid":{"rendered":"https:\/\/mercuri.be\/insights\/wie-zegt-er-dat-uw-logo-op-elke-slide-van-uw-verkooppresentatie-moet-staan\/"},"modified":"2018-12-20T11:27:05","modified_gmt":"2018-12-20T11:27:05","slug":"qui-dit-que-votre-logo-doit-figurer-sur-chaque-diapositive-de-votre-presentation-commerciale","status":"publish","type":"insight","link":"https:\/\/mercuri.be\/fr\/perspectives\/qui-dit-que-votre-logo-doit-figurer-sur-chaque-diapositive-de-votre-presentation-commerciale\/","title":{"rendered":"Qui a dit que votre logo devait figurer sur chaque diapositive de votre pr\u00e9sentation commerciale ?"},"content":{"rendered":"<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/11\/logoeveryslide.png\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"wp-block-subhead\">Il est inutile d'utiliser le logo de votre entreprise sur chaque diapositive lors d'une r\u00e9union de vente.<br \/>Bien s\u00fbr, il y a de nombreuses raisons de faire figurer votre logo sur toutes les pages de votre site web. <strong>cotation <\/strong>mettre, mais le faire <strong>uniquement sur la premi\u00e8re et la derni\u00e8re diapositive d'une pr\u00e9sentation.<\/strong><\/p>\n\n\n\n<p>L'utilisation de votre logo sur chaque diapositive de votre pr\u00e9sentation commerciale repose sur une mauvaise interpr\u00e9tation du terme \"style maison\".<\/p>\n\n\n\n<p>L'\"identit\u00e9 d'entreprise\" est l'un des termes les plus galvaud\u00e9s et les plus mal compris de nos jours. Nombreux sont ceux qui confondent la myriade d'\u00e9l\u00e9ments de l'identit\u00e9 de la marque avec la marque ou l'identit\u00e9 de l'entreprise. La signification de l'identit\u00e9 de la marque ou de l'entreprise va bien au-del\u00e0 du simple fait de rendre votre logo aussi reconnaissable que possible. L'identit\u00e9 d'entreprise consiste \u00e0 s'assurer que le client se souviendra de vous et de votre entreprise :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/11\/bedrijfslogo.png\" alt=\"\" width=\"293\" height=\"95\" \/><\/figure><\/div>\n\n\n<p>\u00c0 l'avenir, il est pr\u00e9f\u00e9rable de supprimer tous les logos de votre entreprise dans votre pr\u00e9sentation commerciale, \u00e0 l'exception de la premi\u00e8re et de la derni\u00e8re diapositive.<\/p>\n\n\n\n<p>Si vous voulez que les gens se souviennent de vous et de votre entreprise, vous devez faire une pr\u00e9sentation de vente claire et nette.<\/p>\n\n\n\n<p>Le logo n'aidera pas \u00e0 conclure une vente ou \u00e0 cr\u00e9er un point de vue, mais le d\u00e9sordre qu'il entra\u00eene cr\u00e9e du bruit et fait ressembler vos effets visuels \u00e0 une publicit\u00e9 pour du savon. De m\u00eame, nous ne commen\u00e7ons pas chaque phrase en pronon\u00e7ant notre nom, alors pourquoi accabler les gens avec le logo de votre entreprise sur chaque diapositive ?<\/p>\n\n\n\n<p>De nombreuses entreprises qui utilisent un mod\u00e8le PowerPoint insistent pour que leurs vendeurs utilisent le logo de l'entreprise sur chaque diapositive. Mais est-ce un bon conseil ? L'espace sur les diapositives est d\u00e9j\u00e0 limit\u00e9, vous n'avez pas int\u00e9r\u00eat \u00e0 les remplir de marques, de notes de bas de page et de num\u00e9ros de page comme s'il s'agissait d'un livre ou d'un document imprim\u00e9, alors que ce n'est pas le cas.<\/p>\n\n\n\n<p style=\"text-align:center\"><a href=\"mailto:%20mercuri@mercuri.nl\">Courriel : info@mercuri.be<\/a><\/p>\n\n\n\n<p style=\"text-align:center\"><a href=\"tel:+32%20(0)2 245 02 40\">Tel : +32 (0)2 245 02 40<\/a><\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/mercuri.be\/fr\/contact\/\">Parlons-en !<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Het gebruik van uw logo op elke slide van uw verkooppresentatie, is gebaseerd op het foutief interpreteren van het woord<\/p>","protected":false},"featured_media":875,"parent":0,"template":"","meta":{"_acf_changed":false,"_eb_attr":"","form_id":"","editor_notices":[]},"insight-cat":[22],"insight-tag":[60,40,39,25,45,30],"class_list":["post-165","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight-cat-whitepaper","insight-tag-logo","insight-tag-presentaties","insight-tag-presentation-skills","insight-tag-sales","insight-tag-training","insight-tag-verkopen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wie zegt er dat uw logo op elke slide van uw verkooppresentatie moet staan ? - Mercuri Belgium<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mercuri.be\/fr\/perspectives\/qui-dit-que-votre-logo-doit-figurer-sur-chaque-diapositive-de-votre-presentation-commerciale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wie zegt er dat uw logo op elke slide van uw verkooppresentatie moet staan ? - Mercuri Belgium\" \/>\n<meta property=\"og:description\" content=\"Het gebruik van uw logo op elke slide van uw verkooppresentatie, is gebaseerd op het foutief interpreteren van het woord\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mercuri.be\/fr\/perspectives\/qui-dit-que-votre-logo-doit-figurer-sur-chaque-diapositive-de-votre-presentation-commerciale\/\" \/>\n<meta property=\"og:site_name\" content=\"Mercuri Belgium\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-20T11:27:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mercuri.be\/wp-content\/uploads\/sites\/23\/2018\/12\/istock-576902490.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mercuri.be\/insights\/wie-zegt-er-dat-uw-logo-op-elke-slide-van-uw-verkooppresentatie-moet-staan\/\",\"url\":\"https:\/\/mercuri.be\/insights\/wie-zegt-er-dat-uw-logo-op-elke-slide-van-uw-verkooppresentatie-moet-staan\/\",\"name\":\"Wie zegt er dat uw logo op elke slide van uw verkooppresentatie moet staan ? 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